reelcrafter sound demos Asbjoern Andersen


As an audio pro, how do you present your work? Most of us have a Soundcloud or Youtube account and upload our demo reels there. ReelCrafter wants to make it a lot easier to do custom demos, and here, founder Sam Hulick tells the story on what makes it different from what you'd normally use:
Interview by Anne-Sophie Mongeau, photos courtesy of Sam Hulick
Please share:
 

Hi Sam, thanks for doing this interview! First, could you introduce yourself and your audio demo app ReelCrafter?

Thanks for this opportunity! I’m a composer, probably most known for my work on the Mass Effect trilogy, and more recently, A Way Out. I’m also a web developer, a skill set that actually predates my composing career and enabled me to build ReelCrafter, which is a professional online-based demo reel service.


 

What drove you to create ReelCrafter and to make it available to other audio professionals?

What if there were a service where you could upload all your audio content and quickly put together reels from just about anywhere?

After moving from Chicago to LA I was spending a lot more of my energy on film scoring and sending out a lot of demos to people I had met at film festivals and networking events. I wanted a better way of tracking these reels so I would know that they didn’t just wind up in their spam folder. So I hacked together a simple script that would ping my phone whenever a reel I sent was opened. A couple friends expressed interest in this, but unfortunately, it wasn’t exactly an easily portable solution that I could hand over.

I started running the idea by a bunch of my peers whenever I’d see them. “What if there were a service where you could upload all your audio content and quickly put together reels from just about anywhere? Then you could send them on their way and know if they were opened, which tracks were played or skipped?” The answer was always a resounding “yes,” so I dove in head-first! After a little over a year of tireless work, I launched ReelCrafter.
 

What are the decisions behind its user interface and features? Where did the inspiration for what should ReelCrafter be and not be come from?

Being a composer myself, it was really easy to come up with the feature set. The question I always came back to was, “what would be my dream app for creating and sending reels?” The design had to be clean, simple, and modern. Since launch, the decisions behind design and features have been largely driven by the customers. We get tons of useful feedback, which is prioritized based on the volume of requests for any given feature.

A ReelCrafter example reel

 

Who would you say ReelCrafter is the most useful for and how does it integrate with other self promoting tools such as personal websites and social media?

We want to pay more attention to the professional space and be a leader there

It’s definitely most useful for composers at the moment, but we’ll be adding features down the road that will attract more sound designers, such as adding multiple video clips to a reel. This first version of ReelCrafter that launched in October 2016 is kind of a “test.” That’s the case with many first versions of software or services: you put it out there and see how people use it, listen to feedback, and plan on how you can make v2 (version 2) better.

ReelCrafter’s main focus is sending demo reels privately, but of course, it gives you the ability to embed reels on your website as well. Our focus is not so much on social media, and probably never will be. There are other tools for that. We want to pay more attention to the professional space and be a leader there.
 


Popular on A Sound Effect right now - article continues below:

 

Latest releases:  
  • Paper Paper (Kaibrary) Play Track 500+ sounds included, 267 mins total $40 $30

    This is a collection of various types of paper being performed in common actions like turning pages, crumpling, tearing, and other handling sounds. Included are more bizarre textural sounds using paper like violent flapping, buzzing, bowing, and squeaking.

    This collection also comes with two folders, a close up set of recordings, and a sister collection of medium-distant recordings back in the room. This is for use in background, like a person in an office turning a page over, a man shuffling a newspaper, or counting money on a table.
    Many of the sounds have been recorded at high resolutions for use slowed down for textural and slow motion use as well.

    25 %
    OFF
    Ends 1535752800
    Add to cart
  • Trucks, Buses & Vans GMC Pickup Truck Play Track 42 sounds included, 23 mins total $39

    A grumbly old GMC pick up truck you might find on the farm, likely from the early 90’s. Exterior pass by’s, up and stop’s, start and away’s, idles, revs and doors.

    Add to cart
  • Weapons Nocked Play Track 2047+ sounds included $85

    Whether your need to bring a lone rogue to life or a surge of arrows in an epic battle scene, Nocked will provide you with a plethora of flexible content.

    Our largest library to date, this collection is a comprehensive focus on the sounds and functions of the archer and the act of archery. Included are eight recorded bows (2 crossbows, olympic recurve, traditional recurve, longbow, long compound, short compound, and Magyar bow) with 2 additional 'mythic' bows of our own design, each using 3 types of arrows (aluminum, carbon, and bamboo) on 3 varying surfaces (hard, soft, and dirt) from 4 simultaneous recording positions (at bow, at target, midflight mono, and midflight stereo). Each bow and each arrow type have a character all there own.

    The content’s dynamic range is wide, from whispering bamboo arrows gliding on rests as they are drawn to firing position, to the powerful THWACK of crossbow bolts striking their target. All non-firing sounds were recorded in a controlled studio environment while all recordings of the bows being fired were taken on a plot of wide-open rural farmland, encompassed by forests. When needed, this ambient natural environment provided an ideal impulse response to be used in the design and editing of some of the sounds to create a heightened effect.

    Included are a wide array of archery actions and Foley:
    Nocking and unnocking arrows
    Drawing
    Firing (loosing)
    Mid-flight pass-bys
    Releasing / relaxing a draw
    Impacts on targets
    Arrow and accessory Foley (handling, selecting, gathering, dropping, etc.)

    A multitude of takes are provided across each bow/arrow/surface/position combination for easy randomization and differentiation of sounds, or to track any number of unique archers at any given moment.

    Go ahead, let them fight in the shade.

    Add to cart
  • Environments The Netherlands Play Track 70 sounds included, 350 minutes mins total From: $50 From: $40

    Recorded over the course of two months this sound library features an extensive amount of Dutch ambiences including locations such as train stations, parks, cafes, streets and forests.

    All atmospheres run for approximately 5 minutes and were recorded at 24 bit/96khz using the DPA 5100 and Sound Devices 788T. This library is available in stereo or 5.0.

     

     

    20 %
    OFF
    Ends 1534543200
  • Foley Modern Seating Play Track 75+ sounds included $25 $20

    Modern Seating is a library compiled of a variation of modern chairs found in the office or home. The idea is to fill the need for chairs which aren't always on the verge of breaking or creaking in every direction. It's a foley library of rolls, pickups and general movement in each type of chair or seat. The library was recorded using the Shoeps CMIT5 and the Avedis MA5.

    20 %
    OFF
    Ends 1534543200
    Add to cart

Need specific sound effects? Try a search below:
 

What are the ways through which a ReelCrafter demo can be shared and viewed?

Right now, there are two ways: either sending a reel privately to someone or embedding on a website. Once you’ve created a reel, added some tracks, and customized it, it’s just as easy to create a link to share as it is to generate an embed code for a website.
 

 

What are the strongest features and strengths of ReelCrafter, and why chose it over other demo platform such as SoundCloud or Bandcamp?

As a matter of fact, we don’t see ourselves as direct competitors to SoundCloud, and even less so to Bandcamp. SoundCloud is centered around music discovery and social sharing. If you want a service where you can upload a new album, share across various social networks, and have people comment, SoundCloud is great. Bandcamp is a fantastic platform for selling your music and discovering new artists.

No other platform allows you to create non-destructive snippets in the cloud, design with all your own branding and track listener activity with the level of detail we provide

But in the realm of demo reels, ReelCrafter is the best option. No other platform allows you to create non-destructive snippets in the cloud, design with all your own branding and track listener activity with the level of detail we provide.
 

ReelCrafter allows you to edit snippets of your track

 

Can you make a private demo and/or share it only with chosen people?

Yes, and by default, all demos are private. There’s no way to stumble upon someone’s demo reel by browsing or searching. Though I think it’s important to mention that if you share your reel in a public space, it will likely show up in Google searches.

We have a really cool and unique feature we call Share Links. Once you create a reel, you can create a link to it and give it an internal name, for tracking purposes. So you might make a link, call it “Music Supervisor Jane,” and then send her the link URL. Then you could create another link to the same exact reel, but name it “Mega Cool Studios,” and send them their own link. Now, when Jane or Mega Cool Studios opens the reel, you’ll be able to see their play activity on your reel, independently of each other.
 

Our plan is to make ReelCrafter as flexible as possible so the app accommodates the needs of nearly all audio professionals

How much of the ReelCrafter interface, features and looks can you customize as a user?

Right now, the reels ReelCrafter creates utilize a basic template with the ability to add several custom graphics, a logo and/or embed a video. In the near future, we’ll be adding more ways to customize the reels and also choose from different themes for the app interface itself. Our plan is to make ReelCrafter as flexible as possible so the app accommodates the needs of nearly all audio professionals.
 

What is the difference between the free and paid versions?

The free version is really more of an unlimited test drive. You can upload up to twenty tracks, and create and share a single reel (one share link). The paid versions let you upload as many tracks as you want. And there are some key differences between the Basic and Pro plans. Pro offers unlimited reels (share links) and web embeds, plus detailed tracking of reel activity, password protection, downloadable reels, and more.
 

What is the quality of the sound and what are the specs of the audio files once uploaded and converted on ReelCrafter?

As a composer myself, sound quality was something that was really important to me. I opted for 256Kbps AAC, which tends to not shave off ultra-high frequencies as much as MP3 does during the compression process. Some of our customers have asked for MP3 as an option for when people download a reel, which we’ll be offering in the future.
 

Finally, is there anything we should be looking out for from you? Any developments for ReelCrafter or any other projects you would like to share?

Yes! ReelCrafter v2 is in the works, which is a complete redesign and rebuild from scratch, based on all the great feedback we’ve gotten since launch. Probably one of the most exciting new features will be the ability to upload and share full-quality WAV files with clients and get feedback on those files right from within ReelCrafter. Just like we did with sending demo reels, we hope to make the client feedback process a lot more streamlined for both parties.

I’m really excited about the upcoming version, and hopefully, we can give A Sound Effect a walkthrough once it’s released.
 

A big thanks to Sam Hulick for this interview on ReelCrafter!


 

 

Please share this:


 


 
 
THE WORLD’S EASIEST WAY TO GET INDEPENDENT SOUND EFFECTS:
 
A Sound Effect gives you easy access to an absolutely huge sound effects catalog from a myriad of independent sound creators, all covered by one license agreement - a few highlights:
 
 
  • Foley Modern Seating Play Track 75+ sounds included $25 $20

    Modern Seating is a library compiled of a variation of modern chairs found in the office or home. The idea is to fill the need for chairs which aren't always on the verge of breaking or creaking in every direction. It's a foley library of rolls, pickups and general movement in each type of chair or seat. The library was recorded using the Shoeps CMIT5 and the Avedis MA5.

    20 %
    OFF
    Ends 1534543200
    Add to cart
  • Foley Real Outdoor Footsteps Play Track 13500 sounds included, 184 mins total From: $59

    REAL OUTDOOR FOOTSTEPS is part of our successful “Foleyart Collection” series. With an additional 13,500 externally recorded footsteps, this library offers unprecedented content!

    Sometimes there are problems with mixing when the Foleystage is too present. Outdoor recordings are difficult, so we have recorded at up to 2500m altitude in very quiet places of the Sierra Nevada in Spain and the Swiss Alps.

    These samples are also available as expansion for Edward Ultimate SUITE  and Edward Foleyart Instrument. In this case you need a full version of the instrument to use the expansion. Choose your desired package below!

    Key Features:
    • 13 500 outside recorded Foley sounds @ 24Bit, 96 kHZ
    • 25 combinations of shoes and surfaces
    • Different walking speeds and behaviors
    • WAV files are Meta ready (not included in EUS and EFI Expansion)

    Includes the following surfaces:
    Asphalt • Dirt • Deep Dirt • Grass Long • Grass Mud Mix • Grass Dry • Gravel Mix • Gravel Wet • Leaves • Rocks • Wood Mix • Wood Dry

    Includes the following shoes:
    Sneakers • Boots  • Sandals

    Performances:
    Extremely Slow Walk • Medium Slow Walk • Walk • Jog • Run • Stairs Slow • Stairs Fast • Stomp • Land • Scuff • Scrape 1 • Scrape 2 • Scrape 3

    Recording Equipment:
    Sennheiser MKH 416
    Neumann KMR 81i
    Sounddevices
    Rycote Windshield

  • A street fighter style sound pack featuring foley sounds for punching, kicking, slapping, body slamming as well as male vocal excursions for giving punches, taking punches, getting choked, powering up, victory and dying.

    20 %
    OFF
    Ends 1547334000
    Add to cart
 
Explore the full, unique collection here

Latest sound effects libraries:
 
  • Paper Paper (Kaibrary) Play Track 500+ sounds included, 267 mins total $40 $30

    This is a collection of various types of paper being performed in common actions like turning pages, crumpling, tearing, and other handling sounds. Included are more bizarre textural sounds using paper like violent flapping, buzzing, bowing, and squeaking.

    This collection also comes with two folders, a close up set of recordings, and a sister collection of medium-distant recordings back in the room. This is for use in background, like a person in an office turning a page over, a man shuffling a newspaper, or counting money on a table.
    Many of the sounds have been recorded at high resolutions for use slowed down for textural and slow motion use as well.

    25 %
    OFF
    Ends 1535752800
  • Trucks, Buses & Vans GMC Pickup Truck Play Track 42 sounds included, 23 mins total $39

    A grumbly old GMC pick up truck you might find on the farm, likely from the early 90’s. Exterior pass by’s, up and stop’s, start and away’s, idles, revs and doors.

  • Weapons Nocked Play Track 2047+ sounds included $85

    Whether your need to bring a lone rogue to life or a surge of arrows in an epic battle scene, Nocked will provide you with a plethora of flexible content.

    Our largest library to date, this collection is a comprehensive focus on the sounds and functions of the archer and the act of archery. Included are eight recorded bows (2 crossbows, olympic recurve, traditional recurve, longbow, long compound, short compound, and Magyar bow) with 2 additional 'mythic' bows of our own design, each using 3 types of arrows (aluminum, carbon, and bamboo) on 3 varying surfaces (hard, soft, and dirt) from 4 simultaneous recording positions (at bow, at target, midflight mono, and midflight stereo). Each bow and each arrow type have a character all there own.

    The content’s dynamic range is wide, from whispering bamboo arrows gliding on rests as they are drawn to firing position, to the powerful THWACK of crossbow bolts striking their target. All non-firing sounds were recorded in a controlled studio environment while all recordings of the bows being fired were taken on a plot of wide-open rural farmland, encompassed by forests. When needed, this ambient natural environment provided an ideal impulse response to be used in the design and editing of some of the sounds to create a heightened effect.

    Included are a wide array of archery actions and Foley:
    Nocking and unnocking arrows
    Drawing
    Firing (loosing)
    Mid-flight pass-bys
    Releasing / relaxing a draw
    Impacts on targets
    Arrow and accessory Foley (handling, selecting, gathering, dropping, etc.)

    A multitude of takes are provided across each bow/arrow/surface/position combination for easy randomization and differentiation of sounds, or to track any number of unique archers at any given moment.

    Go ahead, let them fight in the shade.

  • Environments The Netherlands Play Track 70 sounds included, 350 minutes mins total From: $50 From: $40

    Recorded over the course of two months this sound library features an extensive amount of Dutch ambiences including locations such as train stations, parks, cafes, streets and forests.

    All atmospheres run for approximately 5 minutes and were recorded at 24 bit/96khz using the DPA 5100 and Sound Devices 788T. This library is available in stereo or 5.0.

     

     

    20 %
    OFF
    Ends 1534543200
  • Foley Modern Seating Play Track 75+ sounds included $25 $20

    Modern Seating is a library compiled of a variation of modern chairs found in the office or home. The idea is to fill the need for chairs which aren't always on the verge of breaking or creaking in every direction. It's a foley library of rolls, pickups and general movement in each type of chair or seat. The library was recorded using the Shoeps CMIT5 and the Avedis MA5.

    20 %
    OFF
    Ends 1534543200
 
FOLLOW OR SUBSCRIBE FOR THE LATEST IN FANTASTIC SOUND:
 
                              
 
GET THE MUCH-LOVED A SOUND EFFECT NEWSLETTER:
 
The A Sound Effect newsletter gets you a wealth of exclusive stories and insights
+ free sounds with every issue:
 
Subscribe here for free SFX with every issue

Leave a Reply

Your email address will not be published. Required fields are marked *

HTML tags are not allowed.