reelcrafter sound demos Asbjoern Andersen


As an audio pro, how do you present your work? Most of us have a Soundcloud or Youtube account and upload our demo reels there. ReelCrafter wants to make it a lot easier to do custom demos, and here, founder Sam Hulick tells the story on what makes it different from what you'd normally use:
Interview by Anne-Sophie Mongeau, photos courtesy of Sam Hulick
Please share:
Animal Hyperrealism IV Is Here!
 

Hi Sam, thanks for doing this interview! First, could you introduce yourself and your audio demo app ReelCrafter?

Thanks for this opportunity! I’m a composer, probably most known for my work on the Mass Effect trilogy, and more recently, A Way Out. I’m also a web developer, a skill set that actually predates my composing career and enabled me to build ReelCrafter, which is a professional online-based demo reel service.


 

What drove you to create ReelCrafter and to make it available to other audio professionals?

What if there were a service where you could upload all your audio content and quickly put together reels from just about anywhere?

After moving from Chicago to LA I was spending a lot more of my energy on film scoring and sending out a lot of demos to people I had met at film festivals and networking events. I wanted a better way of tracking these reels so I would know that they didn’t just wind up in their spam folder. So I hacked together a simple script that would ping my phone whenever a reel I sent was opened. A couple friends expressed interest in this, but unfortunately, it wasn’t exactly an easily portable solution that I could hand over.

I started running the idea by a bunch of my peers whenever I’d see them. “What if there were a service where you could upload all your audio content and quickly put together reels from just about anywhere? Then you could send them on their way and know if they were opened, which tracks were played or skipped?” The answer was always a resounding “yes,” so I dove in head-first! After a little over a year of tireless work, I launched ReelCrafter.
 

What are the decisions behind its user interface and features? Where did the inspiration for what should ReelCrafter be and not be come from?

Being a composer myself, it was really easy to come up with the feature set. The question I always came back to was, “what would be my dream app for creating and sending reels?” The design had to be clean, simple, and modern. Since launch, the decisions behind design and features have been largely driven by the customers. We get tons of useful feedback, which is prioritized based on the volume of requests for any given feature.

A ReelCrafter example reel

 

Who would you say ReelCrafter is the most useful for and how does it integrate with other self promoting tools such as personal websites and social media?

We want to pay more attention to the professional space and be a leader there

It’s definitely most useful for composers at the moment, but we’ll be adding features down the road that will attract more sound designers, such as adding multiple video clips to a reel. This first version of ReelCrafter that launched in October 2016 is kind of a “test.” That’s the case with many first versions of software or services: you put it out there and see how people use it, listen to feedback, and plan on how you can make v2 (version 2) better.

ReelCrafter’s main focus is sending demo reels privately, but of course, it gives you the ability to embed reels on your website as well. Our focus is not so much on social media, and probably never will be. There are other tools for that. We want to pay more attention to the professional space and be a leader there.


Popular on A Sound Effect right now - article continues below:


Trending right now:

  • ⏰ For a very limited time:
    Add this library to the cart and enter ah4launch in the cart coupon field – to sprinkle an extra launch discount, on top of the current discount!

    Animal Hyperrealism Vol IV is a sound library containing animal vocalisations, from real to designed creatures totaling more than 2000 individual sounds in 294 files. The sounds were recorded in zoos, and wildlife centers.

    The asset list includes but is not limited to: hippos, hyenas, vultures, dwarf mongooses, elephants, African cranes, parrots, tigers, pigmy hippos, rhea ostriches, brown bears, pheasants, wildebeests, African wild dogs and many more. The content has been recorded at 192KHz with a Sanken CO100K, an Avisoft CMPA and a Sennheiser 8050 for center plus two Sennheiser MKH8040 for stereo image.

    The resulting ultrasonic spectrum is rich and allows for truly extreme manipulation of the content.

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  • Bundles Mattia Cellotto – Complete Bundle Play Track 13100+ sounds included $1,162

    Mattia Cellotto’s extraordinary sound libraries are some of the most popular releases in independent sound effects – and here’s your chance to get them all at a nice discount. Here’s what’s you get:

    NEW: ANIMAL HYPERREALISM IV contains animal vocalisations – from hippos, hyenas, vultures, dwarf mongooses, elephants, African cranes, parrots, tigers, pigmy hippos, rhea ostriches, to brown bears, pheasants, wildebeests, African wild dogs and many more. Features 2000 individual sounds in 294 files.
     

    CATACLYSM is a collection more than 1400 sounds in 400+ files of recorded, synthesized and designed sounds created to support important destructive moments and add a stronger sense of extreme consequence to any sound.
     

    ANIMAL HYPERREALISM VOL I is a library containing themed animal vocalisations & sounds, from real to designed creatures totaling more than 1300 individual sounds in 290 files.
     

    ANIMAL HYPERREALISM VOL II is a library containing themed animal sounds & vocalisations, from real to designed creatures totaling more than 2000 individual sounds in 283 files.
     

    ANIMAL HYPERREALISM VOL III is a library containing sounds themed animal vocalisations, from real to designed creatures totaling more than 1700 individual sounds in 279 files.
     

    METAMORPHOSIS is a huge collection of recorded source, synthesized material and hybrid sounds – more than 2300 sounds total.
     

    GLACIER ICE is a library containing over 300 high quality sounds of ice cracking, breaking, shattering in various sizes of blocks – recorded entirely in the Italian Alps over the course of two winters.
     

    POLARITY delivers more than 950 sounds of electricity, science and technology – captured in several locations around the world, from electricity museums to science labs.
     

    ULTRASONIC DRY ICE is a library containing over 600 sounds themed metal resonances, scrapes and all sorts of weird.
     

    ROCKS MOMENTUM gets you more than 1100 sounds of rocks, bricks, wood logs, stones, impacting on different surfaces, rolling, being scraped one against the other and so on. The library was recorded in the Italian alps, and in Inverness, Scotland.
     

    WATER VOLUMES delivers you over 300 sounds of natural hot-springs, bubbles, and liquids of various densities boiling under the effect of dry ice.
     

    METAL GROANS AND SLAMS is a library for which metal was kicked, hammered, bowed and… induced to vibrate through feedback loops?! The collection features 346 unique sounds recorded through field trips in US, UK and Italy.
     

    CRUNCH MODE & THE BORAX EXPERIMENT are also included as a bonus: Crunch Mode features 230 crunchy sounds made with a variety of vegetables, fresh bread, pizza crust & frozen goods, and The Borax Experiment gets you 158 squishy, gory, slimy, gooey SFX.
     

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  • Bundles The Vault – The Ultimate RTSB Bundle Play Track 29683 sounds included, 2459 mins total $1,159

    The whole 9 yards.
    Comprised of 11 heavy hitting libraries, this bundle includes SEISMIC CORE, OVERKILL, 4 ELEMENTS, COLLISION, INTERACTIVE, SCI FI, GEARBOX, SORCERY, HERO, BROKEN, and MELEE. Save by bundling all ELEVEN in a single library.

    GEARBOX:
    Boutique analog mechanical contraptions, steampunk gadgetry, gizmos and machines big and small.


    SORCERY:
    Spells, deflects, casts, blocks, beams, and more. Unrivaled wizardry at your fingertips.


    BROKEN
    Car crashes, explosions, crumbling buildings, earthquakes, ripping earth and metal, to debris, and more.


    HERO:
    HERO – Sword fights, stabbing, guillotines, impaling, battle cries, shields, drawbridges, armor, foley and more.


    MELEE:
    Punches, kicks, blocks, bodyfalls, grabs, slaps, bone breaks, blood splatters, and more.


    SCI FI:
    Spaceships, machines, mechanicals, weapons and more. Technologies exceeding your boldest visions of the future.


    INTERACTIVE:
    The ultimate Game UI SFX library including clicks, pops, whooshes, musical and tonal elements, and ready to use designs for every UI action and game style.


    COLLISION:
    The ultimate sound effects library for massive impact sounds. Stingers, crashes, hits, whooshes and fully designed impact effects.


    4 ELEMENTS:
    Harness the raw power of fire, water, earth, and air with over 3000 elemental sounds crafted for limitless creativity.


    OVERKILL:
    Unleash pure audio carnage with OVERKILL – a brutally detailed 5.7 GB sound library featuring 3390 hyperreal gore sound effects across 607 files.


    SEISMIC CORE:
    Unleash raw sonic power with SEISMIC CORE – a meticulously crafted 1.62 GB sound library featuring 548 impact-driven sound effects across 108 files.


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    This construction kit creates the world of various rotating gear sounds. Medieval astronomical clocks, fantasy inventions and steampunk gizmos with a lot of wooden shafts, cogs, sprockets and other parts. From tiny to large objects, you can hear the wooden material working in all its nudity – friction, knocking, clacking, rattling, squeaking, crackling, howling and so on.

    The product includes 75+75 source recordings and 65 designed tracks of different wooden and sometimes metal gears, variety of styles, types, speeds and timbres.

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Latest releases:

  • All files are recorded 32bit, 192 kHz, with RØDE NTG1, Line Audio Omni1 and FEL Clippy XLR EM272 microphones, Sound Devices MixPre-6 II & Zoom F3 recorders. Library contains wav files of driving, foley, mechanical and electrical sounds. It is only available in UCS.

  • PLANES & HELICOPTERS contains flybys, takeoffs, and landings of 13 aircraft models and 5 helicopter models, including small and medium-range passenger planes, private jets, tiny planes and firefighting aircraft. Recorded as close as possible to the aircraft, in airports. You’ll find turbojet, turboprop, and propeller-powered aircrafts. You’ll also find military and civilian helicopters sound effects.
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    This library delivers the raw power of this legendary military transport helicopter. Originally recorded for the acclaimed Netflix series Money Heist: Part 5, this library captures every rotor, engine, and maneuver with pristine detail and fidelity—now available for your own productions.

    From the thunderous rotor blades slicing through the air, to the deep roar of its twin turbines, and the massive fly-bys that shake the ground, this collection delivers 46 minutes of sounds from one of the most iconic helicopters in history.

    Recorded using a multi-mic setup, every nuance has been preserved – from the hurricane-like rotor wash to the natural echoes bouncing across the runway and hangars. This library is a perfect fit for war films, military documentaries, AAA video games, or any production in need of authentic and cinematic helicopter power.

    What’s inside:

    • APU start ups, takeoffs, landings, and hovering sequences.
    • Close and medium imposing fly-bys
    • Interior and Exterior perspectives
    • Fully edited and UCS-compliant metadata for fast and easy search

    With CH-47 CHINOOK, you’ll have a rock-solid, versatile, and epic sound resource at your fingertips – ready to take your projects to the next level.

    Note: The SoundCloud demo contains radio communiactions and some cockpit switches. These are not included.

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Need specific sound effects? Try a search below:


What are the ways through which a ReelCrafter demo can be shared and viewed?

Right now, there are two ways: either sending a reel privately to someone or embedding on a website. Once you’ve created a reel, added some tracks, and customized it, it’s just as easy to create a link to share as it is to generate an embed code for a website.
 

[tweet_box]Behind ReelCrafter’s unique sound demo tool – A Q&A with Sam Hulick[/tweet_box]  

What are the strongest features and strengths of ReelCrafter, and why chose it over other demo platform such as SoundCloud or Bandcamp?

As a matter of fact, we don’t see ourselves as direct competitors to SoundCloud, and even less so to Bandcamp. SoundCloud is centered around music discovery and social sharing. If you want a service where you can upload a new album, share across various social networks, and have people comment, SoundCloud is great. Bandcamp is a fantastic platform for selling your music and discovering new artists.

No other platform allows you to create non-destructive snippets in the cloud, design with all your own branding and track listener activity with the level of detail we provide

But in the realm of demo reels, ReelCrafter is the best option. No other platform allows you to create non-destructive snippets in the cloud, design with all your own branding and track listener activity with the level of detail we provide.
 

ReelCrafter allows you to edit snippets of your track

 

Can you make a private demo and/or share it only with chosen people?

Yes, and by default, all demos are private. There’s no way to stumble upon someone’s demo reel by browsing or searching. Though I think it’s important to mention that if you share your reel in a public space, it will likely show up in Google searches.

We have a really cool and unique feature we call Share Links. Once you create a reel, you can create a link to it and give it an internal name, for tracking purposes. So you might make a link, call it “Music Supervisor Jane,” and then send her the link URL. Then you could create another link to the same exact reel, but name it “Mega Cool Studios,” and send them their own link. Now, when Jane or Mega Cool Studios opens the reel, you’ll be able to see their play activity on your reel, independently of each other.
 

Our plan is to make ReelCrafter as flexible as possible so the app accommodates the needs of nearly all audio professionals

How much of the ReelCrafter interface, features and looks can you customize as a user?

Right now, the reels ReelCrafter creates utilize a basic template with the ability to add several custom graphics, a logo and/or embed a video. In the near future, we’ll be adding more ways to customize the reels and also choose from different themes for the app interface itself. Our plan is to make ReelCrafter as flexible as possible so the app accommodates the needs of nearly all audio professionals.
 

What is the difference between the free and paid versions?

The free version is really more of an unlimited test drive. You can upload up to twenty tracks, and create and share a single reel (one share link). The paid versions let you upload as many tracks as you want. And there are some key differences between the Basic and Pro plans. Pro offers unlimited reels (share links) and web embeds, plus detailed tracking of reel activity, password protection, downloadable reels, and more.
 

What is the quality of the sound and what are the specs of the audio files once uploaded and converted on ReelCrafter?

As a composer myself, sound quality was something that was really important to me. I opted for 256Kbps AAC, which tends to not shave off ultra-high frequencies as much as MP3 does during the compression process. Some of our customers have asked for MP3 as an option for when people download a reel, which we’ll be offering in the future.
 

Finally, is there anything we should be looking out for from you? Any developments for ReelCrafter or any other projects you would like to share?

Yes! ReelCrafter v2 is in the works, which is a complete redesign and rebuild from scratch, based on all the great feedback we’ve gotten since launch. Probably one of the most exciting new features will be the ability to upload and share full-quality WAV files with clients and get feedback on those files right from within ReelCrafter. Just like we did with sending demo reels, we hope to make the client feedback process a lot more streamlined for both parties.

I’m really excited about the upcoming version, and hopefully, we can give A Sound Effect a walkthrough once it’s released.
 

A big thanks to Sam Hulick for this interview on ReelCrafter!


 

 

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THE WORLD’S EASIEST WAY TO GET INDEPENDENT SOUND EFFECTS:
 
A Sound Effect gives you easy access to an absolutely huge sound effects catalog from a myriad of independent sound creators, all covered by one license agreement - a few highlights:

  • ⏰ For a very limited time:
    Add this library to the cart and enter ah4launch in the cart coupon field – to sprinkle an extra launch discount, on top of the current discount!

    Animal Hyperrealism Vol IV is a sound library containing animal vocalisations, from real to designed creatures totaling more than 2000 individual sounds in 294 files. The sounds were recorded in zoos, and wildlife centers.

    The asset list includes but is not limited to: hippos, hyenas, vultures, dwarf mongooses, elephants, African cranes, parrots, tigers, pigmy hippos, rhea ostriches, brown bears, pheasants, wildebeests, African wild dogs and many more. The content has been recorded at 192KHz with a Sanken CO100K, an Avisoft CMPA and a Sennheiser 8050 for center plus two Sennheiser MKH8040 for stereo image.

    The resulting ultrasonic spectrum is rich and allows for truly extreme manipulation of the content.

    15 %
    OFF
  • Bundles Mattia Cellotto – Complete Bundle Play Track 13100+ sounds included $1,162

    Mattia Cellotto’s extraordinary sound libraries are some of the most popular releases in independent sound effects – and here’s your chance to get them all at a nice discount. Here’s what’s you get:

    NEW: ANIMAL HYPERREALISM IV contains animal vocalisations – from hippos, hyenas, vultures, dwarf mongooses, elephants, African cranes, parrots, tigers, pigmy hippos, rhea ostriches, to brown bears, pheasants, wildebeests, African wild dogs and many more. Features 2000 individual sounds in 294 files.
     

    CATACLYSM is a collection more than 1400 sounds in 400+ files of recorded, synthesized and designed sounds created to support important destructive moments and add a stronger sense of extreme consequence to any sound.
     

    ANIMAL HYPERREALISM VOL I is a library containing themed animal vocalisations & sounds, from real to designed creatures totaling more than 1300 individual sounds in 290 files.
     

    ANIMAL HYPERREALISM VOL II is a library containing themed animal sounds & vocalisations, from real to designed creatures totaling more than 2000 individual sounds in 283 files.
     

    ANIMAL HYPERREALISM VOL III is a library containing sounds themed animal vocalisations, from real to designed creatures totaling more than 1700 individual sounds in 279 files.
     

    METAMORPHOSIS is a huge collection of recorded source, synthesized material and hybrid sounds – more than 2300 sounds total.
     

    GLACIER ICE is a library containing over 300 high quality sounds of ice cracking, breaking, shattering in various sizes of blocks – recorded entirely in the Italian Alps over the course of two winters.
     

    POLARITY delivers more than 950 sounds of electricity, science and technology – captured in several locations around the world, from electricity museums to science labs.
     

    ULTRASONIC DRY ICE is a library containing over 600 sounds themed metal resonances, scrapes and all sorts of weird.
     

    ROCKS MOMENTUM gets you more than 1100 sounds of rocks, bricks, wood logs, stones, impacting on different surfaces, rolling, being scraped one against the other and so on. The library was recorded in the Italian alps, and in Inverness, Scotland.
     

    WATER VOLUMES delivers you over 300 sounds of natural hot-springs, bubbles, and liquids of various densities boiling under the effect of dry ice.
     

    METAL GROANS AND SLAMS is a library for which metal was kicked, hammered, bowed and… induced to vibrate through feedback loops?! The collection features 346 unique sounds recorded through field trips in US, UK and Italy.
     

    CRUNCH MODE & THE BORAX EXPERIMENT are also included as a bonus: Crunch Mode features 230 crunchy sounds made with a variety of vegetables, fresh bread, pizza crust & frozen goods, and The Borax Experiment gets you 158 squishy, gory, slimy, gooey SFX.
     

    15 %
    OFF
    Ends 1759874399
  • Bundles The Vault – The Ultimate RTSB Bundle Play Track 29683 sounds included, 2459 mins total $1,159

    The whole 9 yards.
    Comprised of 11 heavy hitting libraries, this bundle includes SEISMIC CORE, OVERKILL, 4 ELEMENTS, COLLISION, INTERACTIVE, SCI FI, GEARBOX, SORCERY, HERO, BROKEN, and MELEE. Save by bundling all ELEVEN in a single library.

    GEARBOX:
    Boutique analog mechanical contraptions, steampunk gadgetry, gizmos and machines big and small.


    SORCERY:
    Spells, deflects, casts, blocks, beams, and more. Unrivaled wizardry at your fingertips.


    BROKEN
    Car crashes, explosions, crumbling buildings, earthquakes, ripping earth and metal, to debris, and more.


    HERO:
    HERO – Sword fights, stabbing, guillotines, impaling, battle cries, shields, drawbridges, armor, foley and more.


    MELEE:
    Punches, kicks, blocks, bodyfalls, grabs, slaps, bone breaks, blood splatters, and more.


    SCI FI:
    Spaceships, machines, mechanicals, weapons and more. Technologies exceeding your boldest visions of the future.


    INTERACTIVE:
    The ultimate Game UI SFX library including clicks, pops, whooshes, musical and tonal elements, and ready to use designs for every UI action and game style.


    COLLISION:
    The ultimate sound effects library for massive impact sounds. Stingers, crashes, hits, whooshes and fully designed impact effects.


    4 ELEMENTS:
    Harness the raw power of fire, water, earth, and air with over 3000 elemental sounds crafted for limitless creativity.


    OVERKILL:
    Unleash pure audio carnage with OVERKILL – a brutally detailed 5.7 GB sound library featuring 3390 hyperreal gore sound effects across 607 files.


    SEISMIC CORE:
    Unleash raw sonic power with SEISMIC CORE – a meticulously crafted 1.62 GB sound library featuring 548 impact-driven sound effects across 108 files.


    25 %
    OFF
Explore the full, unique collection here

Latest sound effects libraries:
 
  • All files are recorded 32bit, 192 kHz, with RØDE NTG1, Line Audio Omni1 and FEL Clippy XLR EM272 microphones, Sound Devices MixPre-6 II & Zoom F3 recorders. Library contains wav files of driving, foley, mechanical and electrical sounds. It is only available in UCS.

  • PLANES & HELICOPTERS contains flybys, takeoffs, and landings of 13 aircraft models and 5 helicopter models, including small and medium-range passenger planes, private jets, tiny planes and firefighting aircraft. Recorded as close as possible to the aircraft, in airports. You’ll find turbojet, turboprop, and propeller-powered aircrafts. You’ll also find military and civilian helicopters sound effects.
    The sounds can be used for a realistic purpose but you can design spaceships or futuristic vehicles.

    13 %
    OFF
  • Car Sound Effects Lada Riva 1980 compact car Play Track 218 sounds included, 51 mins total $65

    All files are recorded 32bit, 192 kHz, with RØDE NTG1, Line Audio Omni1 and FEL Clippy XLR EM272 microphones, Sound Devices MixPre-6 II recorder. Library contains wav files of driving, interior and exterior foley, mechanical and electrical sounds. It is only available in UCS.

  • Electricity Sound Effects Fridge Hums Complete Bundle Play Track 60 sounds included, 130 mins total $24

    A comprehensive fridge hum library with 60 sounds / 2+ hours of hums, buzzes, beeps, industrial room tones, clicks, drips and more

    20 %
    OFF
  • Helicopter Sound Effects CH-47 Chinook Helicopter Play Track 40 sounds included, 46 mins total $80

    This library delivers the raw power of this legendary military transport helicopter. Originally recorded for the acclaimed Netflix series Money Heist: Part 5, this library captures every rotor, engine, and maneuver with pristine detail and fidelity—now available for your own productions.

    From the thunderous rotor blades slicing through the air, to the deep roar of its twin turbines, and the massive fly-bys that shake the ground, this collection delivers 46 minutes of sounds from one of the most iconic helicopters in history.

    Recorded using a multi-mic setup, every nuance has been preserved – from the hurricane-like rotor wash to the natural echoes bouncing across the runway and hangars. This library is a perfect fit for war films, military documentaries, AAA video games, or any production in need of authentic and cinematic helicopter power.

    What’s inside:

    • APU start ups, takeoffs, landings, and hovering sequences.
    • Close and medium imposing fly-bys
    • Interior and Exterior perspectives
    • Fully edited and UCS-compliant metadata for fast and easy search

    With CH-47 CHINOOK, you’ll have a rock-solid, versatile, and epic sound resource at your fingertips – ready to take your projects to the next level.

    Note: The SoundCloud demo contains radio communiactions and some cockpit switches. These are not included.

    20 %
    OFF

   

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