Behind The Sound Of Apple

Posted August 7, 2024 by Asbjoern Andersen in Sound community highlights

I worked extensively with mobile sound alongside the teams at Nokia and other manufacturers for many years - so it's been really exciting to hear about Apple’s creative sound design processes in Audio Podcast Alliance member Twenty Thousand Hertz’s fantastic new interview. Check it out below:

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The official Twenty Thousand Hertz introduction:

Over the last few decades, Apple has produced some of the most recognizable sounds ever made. In this episode, the Apple design team pulls back the curtain on their sound design philosophy and process, from the evolution of the classic “Tritone” alert, to the surprising origins of the Apple Watch sounds, to the inspiration behind the latest notification tones. Featuring Billy Sorrentino, Hugo Verweij and Kelly Jacklin:

Hear the episode here:

Bonus: Want to learn more about the sound of Apple? Check out these videos:

CNBC’s Jeniece Pettitt met up with Jim Reekes, creator of the signature Mac startup sound, the sosumi beep, the camera sound and more:

How A Lawsuit Inspired Apple’s Most Iconic Sounds

Want to hear some more of those Apple sounds? Youtube channel Apple Explained has compiled an overview of Apple startup and crash sounds, starting with the sounds from a 1984 Macintosh 128k:

Twenty Thousand Hertz is a member of The Audio Podcast Alliance, an exclusive alliance that features a hand-picked selection of the world’s best podcasts about sound.

Check out the full list of Audio Podcast Alliance members below – click a podcast name to go directly to their latest episode:

AMPS Podcast • CAS In Conversation • Field & Foley • Immersive Audio Podcast • LA Post Production Sound Design • Level with Emily Reese • Location Sound Podcast • Sound Business • Soundbytes Podcast • SoundGirls Podcast • Soundtrack Show • Soundworks Collection • The A Sound Effect Podcast • The Dolby Institute Podcast • The Game Audio Journey • The Sound Architect Podcast • Tonebenders • Twenty Thousand Hertz
Hear more audio-related podcasts here

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