Just noticed this talk over at Little Black Book with creative director Anthony Moore from Factory UK – and the rest of the team – about the sound design for this spot for Honda Stepping. First off, here’s the spot:
https://www.youtube.com/watch?v=7-VXL156QDo
LBB> The sound design of the spot is a real biggie here too. Anthony, how did its precision influence your approach to the sound?
AM> Precision was definitely the focus for the project. We had to ensure that the sound design worked perfectly with the music and visuals. We saw the car as the ‘conductor’ of our film, precisely choreographing the walkers and music within the featured space. Using a combination of shoot sound and original sound effects, myself and fellow Factory sound designer Phil Bolland built the soundtrack from the ground up, tracking every footstep and movement of the walkers, through to every action and engine rev of the car.
LBB> What kind of feel or atmosphere were you trying to conjure with the sound design?
AM> We wanted the sound to feel very clean, precise and utterly believable. There’s something rather beautiful about hearing syncopated footsteps, clothes rustles and tyre squeaks in a fantastically reverb-ed space such as Wembley Arena. We re-modeled the space of the arena and went about re-creating the majority of the footsteps due to the shoot sound feeling too muddy. As a tracklay, this job contains a Factory record for layers of footsteps!
Get the full story behind the creative work for the spot over at Little Black Book.
