Asbjoern Andersen


Ever thought about giving your studio a makeover - or perhaps you've simply outgrown your home studio? Here's the story on how Alex Gregson from 344 Audio did a major studio rebuild, complete with tips, lessons learned, and thoughts on whether you should go about such a huge project in the first place:
Written by Alex Gregson. Images courtesy of Alex Gregson
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Thinking about rebuilding your studio? Here are some questions to consider before you start: First of all, you need to ask yourself why building a dedicated studio space is right for your creative business. Will it help you accomplish a goal or work with new clients? Will it allow you to provide a better service?

You will then need to consider your budget. Is your budget realistic? Have you built an itemised breakdown? Where can you save money?

Next will come your plans for building soundproofing, acoustic treatment, interior design and equipment. Will these add value? Can you do the building yourself? Do you really need the best piece of equipment on the market?

The sitting area of the studio

Once you have figured out the basics and accepted that you want to go on this journey, you will need a marketing strategy to promote your studio in a way that attracts the clients you want to work with there.

You will have to ensure you are ready to take such a big step for your business, in terms of time and financial investment

The number of people working in your facility will also factor into your planning, does your premises have enough space?

With all this considered you will have to ensure you are ready to take such a big step for your business, in terms of time and financial investment.
   

Rebuilding The 344 Audio Studio: The Planning

An empty construction area with only a plastic-covered couch

The reason we wanted to rebuild our studio was to provide a better service to the clients we currently have and to the clients that we want. Previously, we worked from a home studio and rented facilities for larger projects, which was less comfortable for both us, Directors and other members of the sound team. Having your own studio allows you to choose the gear, workflow and look that is right for your business.

We had a budget of £20,000, which had to cover everything from rental deposits to equipment costs and soundproofing walls. We managed to save a lot of money by building soundproofing and acoustic treatment ourselves. We came in under budget, which left space for future investments in our second room. Every piece of equipment purchased was carefully planned to create an ecosystem that allows for a faster creative workflow and a high quality signal path throughout, while remaining cost conscious.

Having your own studio allows you to choose the gear, workflow and look that is right for your business

We hired a marketing agency to help us get into both local and national industry publications, which has already provided some excellent opportunities for the studio. We also have a list of current clients to invite to the new facility and a list of clients that we would like to work with in the future who we will be contacting.

With a view for expansion, we have an additional room which will house interns and freelancers to help when working on larger projects. We have a financial plan to allow for a return on investment and aim to get the most out of the equipment we have purchased and the room that we have built.
 

Rebuilding The 344 Audio Studio: The Execution

The construction process was by far the most difficult and time consuming part of the project. Soundproofing involved first of all, four days of research to discover the right methods and materials to use. Once we had established our battle plan, it was time to begin.

We hired a builder to construct the wooden batons that lay the foundation for our soundproofing stud walls. They had to be built with an air gap between themselves and the original walls. We then added Rockwool acoustic insulation slabs, which aided in sound absorption and helped fill the gap between the batons. After this, we fitted resilient bars which separate the next layer from the wood batons, as well as allowing the wall to flex and absorb longer wavelengths provided by the LFE speaker in the room.

The wall was very successful in reducing disturbance to us and neighbouring businesses

Finally, two layers of acoustic plasterboard were fitted to the resilient bars and painted to match the room colours. The wall was very successful in reducing disturbance to us and neighbouring businesses. There was still a quite severe noise leakage problem from the entrance, which had to be alleviated by constructing a double door followed by a heavy acoustic curtain.


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    • 950+ audio files in 24 bit 96kHz quality
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    View a summary of included sounds here

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  • Destruction & Impact Sounds Cataclysm Play Track 1482 sounds included $195

    Cataclysm is a vast collection of recorded, synthesized and designed sounds created to support important destructive moments and add a stronger sense of extreme consequence to any sound.

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    Finally, recorded and synthesized content was employed to develop the designed section, where the hyperrealism of the recordings meets the clean yet aggressive textures of the synthesized section in catastrophic assets themed around the library’s title.

    Bonus: Two extra libraries included for free:
    This library also includes two additional releases from Mattia Cellotto - for free: Crunch Mode delivers 230 crunchy sounds made with a variety of vegetables, fresh bread, pizza crust and a selection of frozen goods. The Borax Experiment gets you 158 squishy, gory, slimy and gooey sounds.
  • Train Sound Effects Steam Trains Play Track 175 sounds included $40

    The Steam Trains library delivers 175 sound effects of three different types of steam train engines, and the clatter, rattle, and grinding of wagons.

    The collection includes riding, idling, pass-bys, departing and arriving trains, bells, whistles, steam blasts, platform atmospheres, and doors and windows.

    Engines are the heavy Santa Fe 2-10-2, the Bavarian BB 0-4-4-0 Heavy Mallet, and a 4 Wheel Switcher 0-4-0 light railway. Also included are door and window handling effects of passenger cars

    Each engine is well documented and listed in full Soundminer metadata.

    The Steam trains library also includes a “Specification Sheet” with detailed information about the trains and environments.

    Recorded with a Schoeps MK4/MK8 MS, paired with a Sound Devices 702 recorder. Some takes provide an alternative mix with recordings from an additional Sony PCM-D recorder.


Latest releases:

  • Animal Sound Effects The Animal Symphony – Watusi Play Track 183 sounds included, 10 mins total $12

    The Animal Symphony will be a series of animal recording libraries, created to offer a wide variety of authentic animal sounds. Over the next few months, each installment in this series will capture the essence of different animal species.

    General description:
    The Animal Symphony – Watusi” features a total of 52 audios, with 183 individual sounds of Watusis mooing, all recorded in exceptional quality. Using two high-end microphones, the Sennheiser MKH 8050 and an EM258 capsule microphone, we have managed to capture every detail and nuance of these natural sounds. Each recording was made at a 192 kHz, 24-bit, ensuring professional clarity and depth.

    Featured Features:
    – Variety of Watusi Sounds: Enjoy a wide range of Watusi sounds, from soft moos to powerful calls, perfect for adding realism and authenticity to your projects.
    – Diversity in Recordings: With multiple takes and variations, with long, short and group moos, so this library offers the necessary flexibility for any type of production that requires this type of animal.
    – Careful Editing: All recordings have been carefully edited to eliminate any external noise, such as birds, wind or people, ensuring pure, clean sounds.

    This collection is ideal for a variety of applications:
    – Video games: Add realism and depth to the natural environments of your games.
    – Cinema and Documentaries: African environment and scenes that require authenticity in fauna.
    – Educational Applications: Use these sounds in educational projects to teach about wildlife and animal behavior.
    – Multimedia Projects: Ideal for any project that seeks to enrich the user’s listening experience.

    Technical details:
    – Total Audios: 52
    – Total Sounds: 183
    – Format: 192kHz/24bit
    – Equipment Used: Sennheiser MKH 8050 Microphone and EM258 Capsule Microphone

    License:
    The sounds from “The Animal Symphony – Watusi” are available under a royalty-free license, allowing their use in multiple projects without additional costs or royalties. You can use these sound effects in your games, trailers, Kickstarter campaigns, and more, as many times as you like.

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  • This library covers the sounds of the Trabant 601, equipped with a two-cylinder, two-stroke Otto-type engine from the late 1980s.

    The driving section contains 48 tracks with a total length of about 36 minutes. These tracks include engine ramps and driving sequences at various constant RPMs, suitable for game implementation. Additionally, there are takes featuring more common driving and pass-bys, which are better suited for linear media usage. Interior and exterior mixes are also included.

    The foley section comprises 23 tracks with a total length of 8 minutes. It covers all basic sounds, such as opening and closing doors, hood and trunk, gearstick shifts, handbrake usage, and horn sounds. These sounds were primarily captured from a close perspective using a shotgun microphone.

    Microphone setup:

    • Sennheiser MKH8040 (ORTF) – Cabin
    • Neumann KMR81i – Cabin / Foley
    • Neumann KM184 – Exhaust
    • Shure SM11 – Engine bay
    • Shure VP88 (M/S) – Exterior
    • Tascam DR40 (XY) – Exterior
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    This is a sound library containing the sounds of cue sports games such as pool or snooker. Includes a range of sounds such as ball interactions, potting, breaking, and more, with sounds from both a standard set of 2″ pool balls and a smaller set too.

     

    Features: 

    • 350+ audio files in 24 bit 96kHz quality WAV format
    • “Multi” and “One Shot” files provided for most sounds
    • All files are metadata-tagged, allowing for easy searching in sound library management tools
    • UCS compliant file naming
    • Available for commercial or personal use without attribution

     

    View a summary of included sounds here

    View a full list of included files here

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Need specific sound effects? Try a search below:


Once the soundproofing steps had been completed, it was time to move on to interior design. From the beginning, we wanted to create an industrial revolution themed studio, which has cultural links to our home in Manchester, England. We went for neutral colours in the wall paint, absorbers / bass traps material and shelving to allow more specific elements to stand out. We also built our own studio furniture to save costs and create a more authentic industrial look. Using reclaimed wood boards, coach bolts and scaffolding poles, we constructed a fairly basic structure to build upon. Adding wood stain helped blend the furniture into the room a little better and bring out the natural wear of the desks.

We wanted to create an industrial revolution themed studio, which has cultural links to our home in Manchester, England

Next, we searched for various antiques to place in the room to finalise the look. These included a chest from the 1800s, various industrial cogs, classic British books to place on our bookshelves, and of course, a plant. It was finally time to install our equipment…

One huge workflow element we wanted to implement was the use of four screens. We fitted two identical monitors, one for the Pro Tools edit window, one for sound effects searching and miscellaneous tasks. We also fitted a 58-inch TV for client video playback. Finally, we decided to choose the Slate Raven MTi2 for our studio mix controller, as it had the most features and forward thinking workflow in its price range, allowing for custom macros and a touchscreen workflow.

We also had to create a 5.1 mixing environment, which meant that we would need a suitable interface and monitoring. We chose the Presonus Quantum for it’s low latency thunderbolt connectivity, ability to group outputs for up to 7.1 monitoring and it’s high quality digitally controlled preamps. We chose the HEDD Type 05 for satellites and ADAM Sub8 for our LFE. After testing one of our mixes on multiple systems, we found these to be the most transparent and comfortable to work with by far. They also have a phase and frequency linearization plugin for Pro Tools to help digitally align the speakers.

One of the other largely important tasks was to create a workstation PC that could handle our heavy Sound Design sessions. We got a custom 3XS system from Scan computers, which had all the bells and whistles needed to bring the studio build together. We spent most of our money on the key components, including the CPU and Motherboard, leaving room for future expansion on the 2 SSD drives and 32GB RAM.

An overview of the backside of the studio

The inclusion of a large MIDI keyboard, synthesizers and microphones were a crucial inclusion for creative purposes. We picked up a Korg Minilogue, mixer and guitar pedals for creating ominous drones and synthesized effects. Microphone-wise, we grabbed an NTG3 for Foley/ADR, an Aston Origin for Voice Overs and a Zoom H6 for recording sound effects, along with some contact mics and coil pickups. We also grabbed a dynamic mic for creating dialogue futz effects through the guitar pedals.

Finally, for acoustic treatment, we built 4 soffit bass traps to control low frequency build up in the room corners. These were made from thin timber wood uprights and particle board panels for the top and bottoms. The interiors were filled with acoustic rockwool. We then covered them with a breathable fabric. Our absorbers were a similar approach, with staples to attach the fabric tightly around the wood.
 

Rebuilding Your Studio: Tips and Shortcuts

Some of the lessons learned during the build process were invaluable, and we would love to share these with you. Most of all, the larger lesson here is that doing things yourself can garner much more worthwhile results, whereas hiring others can be overly expensive and may not save much time.

There has been no better time than now to build your own studio

Finding the right space from the beginning, in a good location with minimal traffic noise and disturbances will stand you in good stead for the future of your build and business operations.

Materials are cheap, and the internet is an unlimited resource for acoustic treatment advice, product reviews and the like. There has been no better time than now to build your own studio.

A crocodile head and a lightbulb full of nuts, bolts, and screws

Another piece of advice to readers would be to make your studio unique to your business. We included an industrial revolution theme as it’s something that we and many others are fascinated with in our local history. Use that as inspiration for how your studio could stand out from the crowd.

One element that we really underestimated was the soundproofing, which all in all took about 2 weeks to complete and was incredibly stressful. If we could go back and do it again with the knowledge gained, the process could likely have been reduced to less than a week. Do your research well in advance, and be realistic about the results you can achieve.

Please feel free to get in touch with us if you want any specific advice on materials or the build process. You can get in touch via 344audio.com.
A comfortable, professional workspace at 344 Audio.

A big thanks to Alex Gregson for giving us a tour of their new facilities over at 344 Audio!

 

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  • Dinosaurs Vol. 2 is the second edition of our popular Dinosaurs sound effects series.

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Explore the full, unique collection here

Latest sound effects libraries:
 
  • Animal Sound Effects The Animal Symphony – Watusi Play Track 183 sounds included, 10 mins total $12

    The Animal Symphony will be a series of animal recording libraries, created to offer a wide variety of authentic animal sounds. Over the next few months, each installment in this series will capture the essence of different animal species.

    General description:
    The Animal Symphony – Watusi” features a total of 52 audios, with 183 individual sounds of Watusis mooing, all recorded in exceptional quality. Using two high-end microphones, the Sennheiser MKH 8050 and an EM258 capsule microphone, we have managed to capture every detail and nuance of these natural sounds. Each recording was made at a 192 kHz, 24-bit, ensuring professional clarity and depth.

    Featured Features:
    – Variety of Watusi Sounds: Enjoy a wide range of Watusi sounds, from soft moos to powerful calls, perfect for adding realism and authenticity to your projects.
    – Diversity in Recordings: With multiple takes and variations, with long, short and group moos, so this library offers the necessary flexibility for any type of production that requires this type of animal.
    – Careful Editing: All recordings have been carefully edited to eliminate any external noise, such as birds, wind or people, ensuring pure, clean sounds.

    This collection is ideal for a variety of applications:
    – Video games: Add realism and depth to the natural environments of your games.
    – Cinema and Documentaries: African environment and scenes that require authenticity in fauna.
    – Educational Applications: Use these sounds in educational projects to teach about wildlife and animal behavior.
    – Multimedia Projects: Ideal for any project that seeks to enrich the user’s listening experience.

    Technical details:
    – Total Audios: 52
    – Total Sounds: 183
    – Format: 192kHz/24bit
    – Equipment Used: Sennheiser MKH 8050 Microphone and EM258 Capsule Microphone

    License:
    The sounds from “The Animal Symphony – Watusi” are available under a royalty-free license, allowing their use in multiple projects without additional costs or royalties. You can use these sound effects in your games, trailers, Kickstarter campaigns, and more, as many times as you like.

    20 %
    OFF
    Ends 1717711199
  • This library covers the sounds of the Trabant 601, equipped with a two-cylinder, two-stroke Otto-type engine from the late 1980s.

    The driving section contains 48 tracks with a total length of about 36 minutes. These tracks include engine ramps and driving sequences at various constant RPMs, suitable for game implementation. Additionally, there are takes featuring more common driving and pass-bys, which are better suited for linear media usage. Interior and exterior mixes are also included.

    The foley section comprises 23 tracks with a total length of 8 minutes. It covers all basic sounds, such as opening and closing doors, hood and trunk, gearstick shifts, handbrake usage, and horn sounds. These sounds were primarily captured from a close perspective using a shotgun microphone.

    Microphone setup:

    • Sennheiser MKH8040 (ORTF) – Cabin
    • Neumann KMR81i – Cabin / Foley
    • Neumann KM184 – Exhaust
    • Shure SM11 – Engine bay
    • Shure VP88 (M/S) – Exterior
    • Tascam DR40 (XY) – Exterior
  • Sports Sound Effects Pool Play Track 351 sounds included $5.99

    This is a sound library containing the sounds of cue sports games such as pool or snooker. Includes a range of sounds such as ball interactions, potting, breaking, and more, with sounds from both a standard set of 2″ pool balls and a smaller set too.

     

    Features: 

    • 350+ audio files in 24 bit 96kHz quality WAV format
    • “Multi” and “One Shot” files provided for most sounds
    • All files are metadata-tagged, allowing for easy searching in sound library management tools
    • UCS compliant file naming
    • Available for commercial or personal use without attribution

     

    View a summary of included sounds here

    View a full list of included files here

    33 %
    OFF
  • 30 Alicante sound effects recordings of urban street life from a southern Spanish city.

  • Soar across the skies with Boeing 737 jet airliner interior clips from idling, taxiing, flying, landing, and others.


   

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