movie trailer sound Asbjoern Andersen


There are few places where music and sound design intertwine as much as they do in movie trailers. And when it comes to trailer sound, Jan Hoeglund and the trailer sound team at Audio Imperia really know their stuff – so I was really curious to hear their insights on what defines the sound of the modern trailer. Here’s Jan’s overview of 10 signature sound elements in today’s trailers, complete with examples:

The right trailer can set the success of a film, a video game or a tv show before they are released. It is a major element in the big marketing machine of studios’ release plans and the music that goes along with the visual part of a trailer plays no small part in that. There is a lot of players in the game that have this formula down to a tee: Extreme Music, Two Steps From Hell, Immediate Music, Audiomachine, Brand X, Ninja Tracks, Really Slow Motion, Confidential Music, Hi­Finesse, Sencit, Riptide Music, just to name a few. And each of them bring a different flavor to the table.

One of the more exciting things in the modern trailer music world is the incredible phenomena where a single sound can make a trailer track stand out. Writing trailer music is a very different style of music and different style of writing as a composer to begin with. Here are some of the most recognizable trailer sounds of the recent years:

1. The “Alarm” in the Prometheus Teaser Trailer:

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Original Track: Audiomachine “Judge and Jury”

 

2. The “Braaam” in the Inception Trailer:

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Original Track: Zack Hemsey “Mind Heist”

 

3. The “Distortion Booms” and “Stutter Downers” in the Elysium Trailer

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Original Track: Hi­Finesse “Radius”

 

4. The “Pulsating Atmospheres” in the Titanfall trailer:

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Original Track: Danny Cocke “Sinister Intent”

 

5. The “Distorted Drum Kits and Synthesizers”:


– that you can hear in a lot of the music by Ninja Tracks, such as “Tension Ratio” or “Exposure” (below):

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6. The “Distorted Risers” at the end of Twelve Titans Music’s “Artifice”, used in Avengers: Age of Ultron:

 

 

7. The “Filtered Guitar Alarm” in the Mission Impossible: Rogue Nation Trailer:

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Original Track: Think Up Anger “Mission Ready”

 

8. The “Bowed Metal Sounds” in the Interstellar Trailer:

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Original Track: Confidential Music “View From The Voyager”

 

More powerful trailer sounds:

 
There’s a growing number of trailer sound libraries out there – here are some of the most popular new ones:

  • Whooshes BRAAMS Play Track 130 sounds included $55

    BRAAMS make everything feel bigger, more satisfying and dramatic. This library is totally dedicated to that vibration that enhances slow-motion shots, intros and outros in trailer sound design and soundtrack scores.

    Featuring a whole spectrum of BRAAMS in designed and single element version with pitch information, this collection offers 130 sounds of dramatic low-end musical tones, distant horns, massive low brass, bass morph and low key sound effects which doesn’t yet have a name.

    If you are building signature sounds or if you looking for “ready to use” designed BRAAMS, the material contained in this collection cover many aspects of the BRAAMS production.

    Also contained in the pack an extra folder of single hit/impact, woosh, passby which are great to enrich your custom sound design.

    Add to cart
  • Need trailer sounds? BOOM is back with a new pack to help you with that – available in two versions:

    CINEMATIC TRAILERS DESIGNED 2 – STEREO:

    The goal with CINEMATIC TRAILERS DESIGNED 2 was clear: To create a professional sound set that is easy to use and has the perfect amount of “punch” to shine through all other trailer sound sources (music, voice-over, etc.) and that will put a smile on your face when listening to your BOOM-Library-spiced project.

    The source sounds for this library are all other BOOM Library Construction Kits that we have ever created. Our designers chose their favourite sounds and layered, processed and designed them – always in mind to create a sound effect that surpasses everything they have ever heard.
      
    CINEMATIC TRAILERS DESIGNED 2 offers you a great selection of more than 450 ready-made whooshes, hits, cracks, bounces, slams, transitions, rises – basically everything you need to instantly draw attention to your movie, trailer, teaser, presentation, podcast or promotion video.

    • Library ships in 96kHz/24bit High Definition Audio
    • 450+ royalty free state-of-the-art sound FX – Whooshes, hits, cracks, bounces, slams, transitions, rises

    CINEMATIC TRAILERS DESIGNED 2 – STEREO & SURROUND:

    CINEMATIC TRAILERS DESIGNED 2 is unique. It’s the first sound effect library of the Cinematic Series where you can get powerful trailer SFX in Stereo and 5.1 Surround. This package contains both the Stereo and the Surround version. You will get more than 9GB of fresh sounds in perfect 96 kHz / 24-bit HD audio quality.

    Why should you spend countless moments of your life panning and placing your sounds in a 5.1 surround environment when you can just drag and drop our BOOM Library surround files into your projects and everything just sounds fantastic? It's really that simple.

    During the production process, there was never any up- or downmixing applied. Our sound designers worked really hard on each stereo and surround mix to achieve the maximum surround effect for each and every layered element. Oh, and you will again fall in love with your subwoofer as the LFE channel is just charming ;-)

    You are highly motivated to beef up your next project with some fresh sounds? Then it’s about time to let CINEMATIC TRAILERS DESIGNED 2 be part of your personal sound effect pool. It is the perfect tool kit for every sound designer who counts on professional sound design.


    • Library ships in 96kHz/24bit 5.1 surround WAV files
    • Track Layout: L•R•C•LFE•Ls•Rs
    • Stereo version also included

  • Whooshes Whooshes & Impacts 2 Play Track 607 sounds included From: $38

    This library delivers a super-versatile collection of Whoosh and Impact sound effects. And yes, as the name suggests, this is the sequel to the very popular “Whooshes & Impacts“ Sound Effects Library from SoundBits. Two versions are available + a bundle:

    Whooshes & Impacts 2:

    It features everything you need to give your projects the sonic impact they deserve, from fantasy-style battles to intense sci-fi space combat. You get fireballs, magical projectiles, asteroids, space ship pass-bys, missiles – and of course a vast variety of designed impact sound effects from very organic metal hits to abstract, distorted, screaming strikes.

    All sounds are 100% dry. No reverbs were applied.

    This pack contains 266 files split in 116 Impacts with at least 2 versions of one sound per file and 150 Whooshes with at least 3 versions of one sound per file. Giving you total amount of 607 sounds.

    Whooshes & Impacts 2 – ELEMENTS:

    The ‘Whooshes & Impacts 2 – Elements’ Sound Effects Library features a re-designed and further processed selection of the sound layers from ‘Whooshes & Impacts 2’.

    Split into 3 frequency bands, this composite collection brings you production elements to spice up your own whoosh and impact sounds, or easily create new ones from scratch. You have a transition that sounds good but just needs some interesting movement in the low end for that extra weight? Just choose from 1 of 50 low frequency whooshes and layer it with your existing elements.

    You get 150 Impacts and 150 Whooshes. The Whooshes come with one variation per sound, giving you a total of 450 design elements for your productions in this library.

    Whooshes & Impacts 2 – BUNDLE:

    You can also get both versions in a bundle – with a great discount.

    20 %
    OFF

More trailer sound libraries here

9. The remix of Cat Stevens’ Wild World in the Mad Max: Fury Road trailer:

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Original Track: Confidential Music “Shepherd” (the track was also used on the The Martian campaign)

 

10. And of course the very iconic machine gun style electric guitar sound of Attila Ats track “Shredder”

– used in the Oblivion, World War Z, Star Trek Into Darkness and many other trailers.

The focus on these individual marker sounds will only become more important. We live in a world where technology progresses faster by the minute and there is so much noise that is trying to get our attention. To cut through that, you need to create something that is truly memorable and instantly recognizable, because as unappealing as this may sound, trailer music is music for advertising and is there to help sell a product or to help sell tickets. Since there is only a very short amount of time in which you can sell a story to the audience you need those “Musical USPs”.

 

Popular on A Sound Effect right now - article continues below:

 

Latest releases:  
  • 'Organic Lifeform Textures' by Bluezone Corporation is an inspirational sound effect library offering a selection of 99 ( 24 bit / 96 kHz / stereo ) unusual and mysterious sounds : From huge organisms to tiny insects, unexpected groans to invertebrate creatures moving through mud, this SFX library will offer you ultra high quality malleable textures for all your projects. This downloadable sample pack is very usefull for pro editors, film makers, music producers and video game sound designers.

    All sounds were recorded using various sources and processed meticulously using high-end gear. These sound effects have been layered to give you ready-to-use elements. You can easily pitch, modulate, mangle and stretch these sounds to create thousands of variations. 'Organic Lifeform Textures' has been designed to enhance science fiction, mystery, suspense and fantasy video game and scoring projects. Note: The background ambience in the demo is not part of the product but is added free of charge.

    Add to cart
  • Space Cargo Play Track 138 sounds included $22

    Bluezone Corporation presents 'Cargo – Spaceship Sound Effects', a new sci-fi sample library covering a wide range of elements including cockpit and interior ambiences, interface and beep sounds, reactor rumbles, spaceship passby sounds and more. Created with a large selection of high quality recordings and then meticulously layered, this downloadable sample pack will enhance your creative potential with as many as 138 highly usable sounds.

    All sound files are named according to their content and sorted thematically. WAV files are provided as 24 Bit / 96 kHz and sorted in 11 folders. In order to give you ready-to-use sounds for your productions, all samples are royalty-free for all your commercial projects.

    Add to cart
  • Whooshes Cinematic Metal – Titan Play Track Up to 4600 sounds included From: $119 From: $95.20

    CINEMATIC METAL – TITAN pushes big screen sound design beyond its comfort zone. New and unheard HITS, BRAAMS, BOOMS, IMPACTS, STINGERS and much more await you in the comprehensive Construction Kit and devastating Designed edition. Get over 12GB worth of clean, dazzling sound effects – available as individual components as well as layered, processed and ready to use.

    The library is available in two versions & a special bundle:

    CINEMATIC METAL – TITAN CONSTRUCTION KIT

    CINEMATIC METAL – TITAN sounds massive from start to finish. This Construction Kit in particular starts off with an unusual amount of kick. While foley and other, more meticulous applications are certainly possible, the main purpose here is to bring out the big guns and stomp any hint of moderation into the ground.

    LOCK AND LOAD
    Supplement your designs with detailed, high-end metallic sounds. The Construction Kit allows you to build unique, multi-accent effects that not only impress in scale, but also in fidelity, rhythm and character. This library particularly shines in situations, where the visible picture doesn’t necessarily produce the envisioned sound, but warrants its own supernatural emphasis.


    Files: 700 • Sounds: 4200 • Size: 10.9 GB


    CINEMATIC METAL – TITAN DESIGNED:

    Optimized for trailers, action scenes, in-game cinematics and special effects, the Designed edition brings fresh and exciting sounds to the table.

    Discover the force of aggressive, low, soft, processed, clean and tonal HITS, BRAAMS, IMPACTS, SCREECHES, STINGERS and SLAMS.

    DARK AND POWERFUL
    Paint a sense of dread and awe – CINEMATIC METAL – TITAN Designed can evoke fear of the unknown but just as easily kick into rampage mode: Empowered, ready for battle and thirsty for revenge. Find your perfect blend of haunting thriller and jacked, gritty anti-hero.
    Files: 100 • Sounds: 400 • Size: 1.5 GB


    CINEMATIC METAL – TITAN BUNDLE:

    THE BUNDLE – The best of both worlds at a discounted price.
    The Bundle gives you the full sound design power as it contains both – the DESIGNED and the CONSTRUCTION KIT edition at a discounted price.


    Files: 800 • Sounds: 4600 • Size: 12.4 GB
    Included sounds – keywords:

    Braam, impact, rattle, squeak, rumble, clang, crunch, bell, groan, squeak, creak, cymbal, stinger, rusty, gate, container, flam, click, chain, dragging, thwack, bolt, door, train, metallic, iron, sliding, pole, oil drum, scrap, nail, gutter, break, steel, rim, scaffold, crowbar, swell, brass, hook, grate
    20 %
    OFF
    Ends 1563487200
  • Environments New Zealand Ambiences Play Track 27 sounds included, 88 minutes mins total $30

    New Zealand Ambiences is a beautifully crafted ambience library exploring the incredible country and sounds of New Zealand (mainly focusing on the South Island). This library will take you on a sonic adventure exploring the many unique birds and creatures ranging from locations such as: Haast, Queenstown, Lake Paringa, Lake Wakatipu, Te Anau, the Clay Cliffs and Pukaki!

    Recorded at 24 bit/192 kHz you’ll have the flexibility to pitch these ambiences and bird songs to create some truly amazing other worldly atmospheres!

    Add to cart
  • City Life Jamaican Vibrations Vol. 2 Play Track 90 sounds included, 702 mins total From: $30

    Get the sounds and ambiences of Jamaica in this very special sound effects library, featuring almost 12 hours of authentic recordings.

    An Additional Library of Vol 1. the Jamaican Vibrations SFX library includes Walla sounds of Jamaican Patois chatting, urban and village ambiences, high mountain atmospheres, forest sounds, car rides, coffee farm working sounds, wooden house sounds, roomtones, beaches, as well as a luxury hotel visit. So if you're looking for the real sounds of Jamaica, here they are:


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It is very hard to predict trends or predict which tracks will work with the audience. Things that have shown to be quite popular are piano intros with a lot of reverb (Avengers: Age of Ultron, Star Wars: The Force Awakens, etc.) and of course the trailerized covers of songs (see #9 on the list above). The last category in particular seems to be becoming more and more popular and prominent in trailers of all types and genres, so keep an eye out for those.

Other great reads on trailer sound:

Behind the excellent Star Wars Battlefront trailer sound design – ft Charles Deenen, Csaba Wagner, Thomas Brewer

Exclusive Insights From A Trailer Sound Design Expert – featuring trailer sound designer Bryan Jerden

Behind the cinematic sound of Blizzard’s spectacular Overwatch trailer – featuring Paul Menichini

 
I talk a lot to up and coming trailer guys and if there’s a list of things that you could hand out to people who are interested in getting into writing for trailers, I would say:

• Production value: Almost more important these days than proper orchestration is the quality of your track. You need to be able to deliver a high­quality, polished track.
• Be loud but be reasonable with your mastering and your compression. It is totally fine to use things like New York compression and multi­band distortion on the master bus, but do it within reason. Things can always be made louder at the end, but it is difficult to bring things back down from an overly normalized and compressed track.
• Write for the trailer editor and make that a priority: Provide a number of sections in each track that are easy to cut while still providing a great and cohesive piece of music.
• More than ever it is important to find your own voice as a composer. There is a lot more competition and it is very easy for trailer companies to find young composers. So take your time, do your research and find the style that suits you best. You won’t be able to do a lot of styles well, so really be honest with yourself and focus on your own style.
• Melody is still important. Despite the fact that knowing synthesis and sound design well is very important, being able to write a catchy melody still means a lot. There is only a few composers that can do that well. So you could be one of them.
• Song titles actually do matter, so keep that in mind. You want to catch the eye of trailer editor, so tailor your song titles to what movie genre you think clients could use it in.

Most importantly, if you decide to go for a career in the trailer music industry bring a lot of patience with you. It takes time to get your first placement, so don’t get discouraged if you don’t land an international blockbuster trailer within your first two months.

 

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A big thanks to Jan Hoeglund and the team at Audio Imperia for the insights on trailer sound today!

The Audio Imperia Producers & Developers
Valentin Boomes • Danny Cocke • Joshua Crispin • Histibe • Dylan Jones • Bryan Leach • Darin Leach • Tomás Lobos Kunstmann • Paul Ortiz • Jeremiah Pena

About Jan Hoeglund
After finishing his graduate degree in Chinese, Jan moved to the US from Germany in 2010. “Fresh off the boat” he got got job working at an artist management agency handling the day-to-day management for bands such as Periphery, The Word Alive, We Came As Romans, and others. Being very passionate about cinematic music, trailer music in particular, he eventually switched over to working in the field of sampled instruments where he started working for 8Dio first, before joining the amazing team at Soundiron. He’s also involved in the Audio Imperia label, which was created to provide talented trailer music sound designers a creative platform to showcase their talents.


 
 
THE WORLD’S EASIEST WAY TO GET INDEPENDENT SOUND EFFECTS:
 
A Sound Effect gives you easy access to an absolutely huge sound effects catalog from a myriad of independent sound creators, all covered by one license agreement - a few highlights:
 
 
  • Ambisonics Ambisonic Overview: ALASKA Play Track 66 sounds included, 299 mins total $70 $50

    For this sound effects library, we traveled across Alaska, from the extreme north to the south coast to capture the spirit of these nordic and wild landscapes: Boreal forests, arctic and alpin tundras, glaciers, rivers, and lakes.

    Here the soundscapes reflect the extreme weather conditions: Silent ambiances punctuated by the elements: Wind, snow, rain, serving the erosion.

    In this wilderness, animals remain discreet. We had the chance to capture many birds with our microphones: Owls, ducks, seagulls, trumpeter swans, bald eagles, common ravens, migratory birds, and many other species – and a few other animals: Hoary marmots, arctic marmots, squirrels and moose.

    -The sound bank contains 66 sound takes recorded in ambisonic at 24/96khZ (a total of 330 files).

    here is an exemple of an ambisonic recording embeded in a 360° movie (go on youtube to listen the 360° sound) :

    Video Thumbnail

     

    29 %
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    Ends 1564610400
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  • Mechanical Clocks Vol. 2 Play Track 33+ sounds included $15 $5

    Clock's Volume 2 is the sequel to the small but unique sound library – not recorded from traditional clocks but of edited sounds that tick tock.

    ‘Clocks Volume 2’ by Badlands Sound features 30+ tick tock sounds perfect for your projects in high-quality 96k / 24 bit. Sounds include metal and plastic clocks as well as metronomes and grandfather clocks.

    We believe these sounds will greatly benefit sound editors and sound designers allowing them to add these files to their projects quickly.

    All these sounds are one minute long loopable allowing you to save time editing.

    67 %
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  • Mechanical reel2reel Play Track 689 sounds included $20 $10

    Another electromechanical-focused library from SkewSound! Our reel2reel Sound Library features a professional tape machine from the 1980s. We captured all the sounds this little (well, actually quite large and heavy) piece of gear could create.

    DC motors, servos, tape spinning, metal impacts, and more can be found within this library.

    And if you are on the hunt for some huge, analog style mechanical buttons, you should hear what this library has to offer.

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Explore the full, unique collection here

Latest sound effects libraries:
 
  • 'Organic Lifeform Textures' by Bluezone Corporation is an inspirational sound effect library offering a selection of 99 ( 24 bit / 96 kHz / stereo ) unusual and mysterious sounds : From huge organisms to tiny insects, unexpected groans to invertebrate creatures moving through mud, this SFX library will offer you ultra high quality malleable textures for all your projects. This downloadable sample pack is very usefull for pro editors, film makers, music producers and video game sound designers.

    All sounds were recorded using various sources and processed meticulously using high-end gear. These sound effects have been layered to give you ready-to-use elements. You can easily pitch, modulate, mangle and stretch these sounds to create thousands of variations. 'Organic Lifeform Textures' has been designed to enhance science fiction, mystery, suspense and fantasy video game and scoring projects. Note: The background ambience in the demo is not part of the product but is added free of charge.

  • Space Cargo Play Track 138 sounds included $22

    Bluezone Corporation presents 'Cargo – Spaceship Sound Effects', a new sci-fi sample library covering a wide range of elements including cockpit and interior ambiences, interface and beep sounds, reactor rumbles, spaceship passby sounds and more. Created with a large selection of high quality recordings and then meticulously layered, this downloadable sample pack will enhance your creative potential with as many as 138 highly usable sounds.

    All sound files are named according to their content and sorted thematically. WAV files are provided as 24 Bit / 96 kHz and sorted in 11 folders. In order to give you ready-to-use sounds for your productions, all samples are royalty-free for all your commercial projects.

  • Whooshes Cinematic Metal – Titan Play Track Up to 4600 sounds included From: $119 From: $95.20

    CINEMATIC METAL – TITAN pushes big screen sound design beyond its comfort zone. New and unheard HITS, BRAAMS, BOOMS, IMPACTS, STINGERS and much more await you in the comprehensive Construction Kit and devastating Designed edition. Get over 12GB worth of clean, dazzling sound effects – available as individual components as well as layered, processed and ready to use.

    The library is available in two versions & a special bundle:

    CINEMATIC METAL – TITAN CONSTRUCTION KIT

    CINEMATIC METAL – TITAN sounds massive from start to finish. This Construction Kit in particular starts off with an unusual amount of kick. While foley and other, more meticulous applications are certainly possible, the main purpose here is to bring out the big guns and stomp any hint of moderation into the ground.

    LOCK AND LOAD
    Supplement your designs with detailed, high-end metallic sounds. The Construction Kit allows you to build unique, multi-accent effects that not only impress in scale, but also in fidelity, rhythm and character. This library particularly shines in situations, where the visible picture doesn’t necessarily produce the envisioned sound, but warrants its own supernatural emphasis.


    Files: 700 • Sounds: 4200 • Size: 10.9 GB


    CINEMATIC METAL – TITAN DESIGNED:

    Optimized for trailers, action scenes, in-game cinematics and special effects, the Designed edition brings fresh and exciting sounds to the table.

    Discover the force of aggressive, low, soft, processed, clean and tonal HITS, BRAAMS, IMPACTS, SCREECHES, STINGERS and SLAMS.

    DARK AND POWERFUL
    Paint a sense of dread and awe – CINEMATIC METAL – TITAN Designed can evoke fear of the unknown but just as easily kick into rampage mode: Empowered, ready for battle and thirsty for revenge. Find your perfect blend of haunting thriller and jacked, gritty anti-hero.
    Files: 100 • Sounds: 400 • Size: 1.5 GB


    CINEMATIC METAL – TITAN BUNDLE:

    THE BUNDLE – The best of both worlds at a discounted price.
    The Bundle gives you the full sound design power as it contains both – the DESIGNED and the CONSTRUCTION KIT edition at a discounted price.


    Files: 800 • Sounds: 4600 • Size: 12.4 GB
    Included sounds – keywords:

    Braam, impact, rattle, squeak, rumble, clang, crunch, bell, groan, squeak, creak, cymbal, stinger, rusty, gate, container, flam, click, chain, dragging, thwack, bolt, door, train, metallic, iron, sliding, pole, oil drum, scrap, nail, gutter, break, steel, rim, scaffold, crowbar, swell, brass, hook, grate
    20 %
    OFF
    Ends 1563487200
  • Environments New Zealand Ambiences Play Track 27 sounds included, 88 minutes mins total $30

    New Zealand Ambiences is a beautifully crafted ambience library exploring the incredible country and sounds of New Zealand (mainly focusing on the South Island). This library will take you on a sonic adventure exploring the many unique birds and creatures ranging from locations such as: Haast, Queenstown, Lake Paringa, Lake Wakatipu, Te Anau, the Clay Cliffs and Pukaki!

    Recorded at 24 bit/192 kHz you’ll have the flexibility to pitch these ambiences and bird songs to create some truly amazing other worldly atmospheres!

  • City Life Jamaican Vibrations Vol. 2 Play Track 90 sounds included, 702 mins total From: $30

    Get the sounds and ambiences of Jamaica in this very special sound effects library, featuring almost 12 hours of authentic recordings.

    An Additional Library of Vol 1. the Jamaican Vibrations SFX library includes Walla sounds of Jamaican Patois chatting, urban and village ambiences, high mountain atmospheres, forest sounds, car rides, coffee farm working sounds, wooden house sounds, roomtones, beaches, as well as a luxury hotel visit. So if you're looking for the real sounds of Jamaica, here they are:

 
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