sound effects libraries GDPR Asbjoern Andersen


On May 25th 2018, a new set of rules from the European Union called the General Data Protection Regulation (GDPR) come into effect.

They're made to protect the privacy of your users & customers - and if you're selling sound effects, running a newsletter or other initiatives to promote your sounds, the rules will likely affect you, whether you're based in the EU or not. The question is how.

That's something I'd like to help clarify - and to do that, I've reached out to Kasper Mai Jørgensen, co-founder of ComplyTo, a company that helps anyone doing business online to ensure they're complying with the GDPR rules.


Please note: I hope the following helps you get a better idea of the implications of GDPR. However, as I'm not a lawyer, I can't make any guarantees as to the legal accuracy of the information below.
Please share:
 

Hi Kasper, could you please introduce yourself?

Hi Asbjørn, I am co-founder and CEO of ComplyTo. I come from a finance and compliance background, and found that as a small or medium size business there is no easy and cost effective way to work with compliance in general and GDPR specifically. Therefore we started ComplyTo.
 

What do the new rules mean for a webshop owner – and what are the consequences of not being compliant with the rules?

The consequences are obviously fines. I am sure a lot have heard that they can be up to €20 million EUR. For a webshop this is probably a bit irrelevant, at least in the beginning. However to me, the biggest risk is that customers expect that a webshop has this under control, and if not, they will take their business elsewhere.
 

What are the steps that need to be taken to prepare for GDPR?

Documentation, documentation and documentation. The most important step is to start by documenting that you know what data you have, where – and which companies you have contracted with to store these (Google, Microsoft, Mailchimp and many others). Smaller companies in particular usually use many cloud solutions. You are responsible for the privacy data that you store in those systems.
 

What agreements do you need to have in place, what sort of documentation are you required to have – and are there certain items that need to be featured on the site itself?

The most important document you need right now is your privacy policy. You should have one for each of you activities – e.g. one for the webshop, one for HR activities and other activities where your company is processing privacy data.

Additionally to manage your suppliers that store your privacy data, you need what is called “data processor agreements”. If you use the larger cloud solutions they might have sent you such an agreement already. It is your responsibility to ensure that these agreements are aligned with your requirements. When you sign or accept such an agreement, the fine for breach of personal data will be forwarded to you and not the supplier. So you need to be a bit critical on these, as, at the end of the day, the supplier has interests that are in opposition to yours.
 

GDPR and webshops:

Many webshops run on WordPress / Woocommerce, and there’s a lot of effort being put into automating many of the processes needed to comply with the rules. Here’s an overview on what’s happening with Woocommerce and GDPR, and here’s an overview of what’s happening in WordPress.

 

As a shop owner, what are some of the things you can’t do going forward?

As long as you were following the law before you can continue with most activities. Most countries have had data protection rules for many years. The main difference now is that you need to document that you are in control of the privacy data.

As long as you were following the law before you can continue with most activities

You can still send emails to your customers, you can still send newsletters (if the person has subscribed – which was also the rule before GDPR). You cannot do ‘cold emailing’ – but this wasn’t allowed in most countries before anyway.
 

If someone wants their data removed from your records, how do you go about that in practical terms? An often-heard term in relation to GDPR is ‘The Right To Be Forgotten’ – what does that mean exactly?

I use to say “forget the right to be forgotten” 😀. The right to be forgotten is not an absolute right. If you have a legitimate reason to keep the data, you do not have to delete data if a customer asks to be forgotten. The right to be forgotten is mostly relevant if you get consent to use privacy data, but contact details, purchase history etc you can collect and process without consent and you can keep these data as long as you have a valid purpose – e.g. to comply with bookkeeping rules.

You should be more concerned by the right to insight. Under this you have to send the privacy data on a person to this person if they request it – so you need to know where you store all this data, and how to get the data out.
 

What happens if you only sell via a 3rd party marketplace, such as A Sound Effect?

If you sell through a 3rd party it makes it easier to manage the privacy data for the persons buying the product – since the 3rd party marketplace manages the contact to the end-customers. However you may still have privacy data from your suppliers, other customers, and you probably have Asbjoern’s contact details ;-) Nevertheless it makes your documentation much simpler, as the privacy data you have access to is much more limited.
 

How does ComplyTo’s solution work – and if shop owners uses ComplyTo, are they guaranteed to be in compliance?

ComplyTo makes a tool to ensure that you document your work with GDPR. The system assists you in mapping what privacy data you have. Based on that, we generate the privacy policies and data processor agreements needed. Additionally we have a risk and task management system that you use for ensuring that you stay in compliance. If there is a mismatch with the data mapping and the rules we will notify you, by creating a risk and task list with specific guidance on what to do.

We do not claim to guarantee compliance, as that would require us to audit your data input and would not make it possible to deliver our product for a fair price. But we get you at least 80% of the way. For most small and medium size companies we have all you need. And you can always get an auditor or lawyer to review the result – just like you can get an auditor to review your accounts if you want additional assurance.

The data protection rules changes all the time, and new rules and practices will impact what can be considered compliance. We are continuing to update our system to manage these developments to ensure you are up to date.

And by using a system to map your data it is also easy to update all documents, tasks and agreement when you decide to put privacy data in a new system or in another ways change your use of privacy data.
 

How do you demonstrate / document that customers and visitors have accepted the GDPR compliant rules on your site? Does continued use of your site after they’ve seen the rules equal consent?

You do not need to get consent from users that they have read and understand the rules. Nor in other ways get acceptance from the users. You just need to inform the user. Only in a case where you are processing privacy data, basic consent would be relevant – that would be the case for newsletters. for example. If you get consent you only need consent for the specific data and specific use thereoff – e.g. names and emails for sending newsletters.

Do you have more questions?

If you’ve got more questions about GDPR, please leave a comment in the comments section, and Kasper Mai Jørgensen will do his best to answer them as soon as possible.
 

Do you have to notify all your existing customers about the new GDPR rules?

You do not have to inform the users of the GDPR rules, but you need to inform them about what, how and how long you manage their privacy data. This is what you do in a privacy policy. The privacy policy should be given to the persons affected – for a web based business, placing it on the website and sending a link to customers when they buy anything would be a good place to start.
 

To sum up, can you offer a quick checklist of actionable GDPR steps for webshop owners?

1. Know what privacy data you have and where
2. Document what you do with privacy data
3. Ensure that your users, employees etc are properly informed about how privacy data is processed in the company – through privacy policies.
4. Ensure that you have data processing agreements in place where you are having 3rd parties managing this
5. Ensure that you can document you work with this continuously. Ensure that you follow processes, review the data, remember to delete data when no longer in use etc. GDPR is not a one-time effort. It is a continuous process.

If in doubt, put yourself in the place of the user – if you would be satisfied with the information and use of data as a customer or user?
 

A big thanks to Kasper Mai Jørgensen for sharing his insights on GDPR and what the rules mean for SFX creators. If you’ve got any GDPR-related questions, please leave a comment below, and Kasper will do his best to answer them when he can.

 

Please share this:


 


 
 
THE WORLD’S EASIEST WAY TO GET INDEPENDENT SOUND EFFECTS:
 
A Sound Effect gives you easy access to an absolutely huge sound effects catalog from a myriad of independent sound creators, all covered by one license agreement - a few highlights:
 
 
  • British Stately Home is a collaboration between two award-winning sound designers, Stefan Henrix (Chernobyl, Batman Begins) and Steve Fanagan (Room, Frank). It is a collection of 256 files recorded at 24bit/96kHz, totalling 18.6GB. The recordings are a mixture of mono, stereo, LCR and 5.0 files. In some cases there are multiple perspectives on the same recording (close, mid and wide). There are also Impulse Responses from several of the building's more characterfully reverberant rooms, which have been recorded from different perspectives and edited for use with Altiverb.

    Sounds for this library were recorded over two days in a beautifully maintained rural British Stately Home; a late-18th-century neo-classical mansion. We set out to record any and all aspects of the building and its surroundings. The collection includes doors, windows, fireplaces, clocks, drips, keys and various unusual, period specific props we came across.

    The interior of the building was one of the quietest places either of us have ever recorded and the Roomtones we've captured here are some of the most still and neutral recordings we've both made.

    All of the sounds are authentic and the spaces we recorded in are reverberant, have their own ambience, and have coloured each of the recordings with the natural acoustic of this magnificent building.

    We often set-up with multiple mics to capture different perspectives of the same recordings and these will hopefully offer the user interesting options as they work with these sounds.

    At times we have left our own movements at the beginning and end of recordings, as they captured something of the building's unique acoustic and have proven useful to both of us in our own film work with this library. This is a diverse and versatile library and the recordings take well to pitch and time shifting, and to other plugin manipulation.

    Equipment Used: Sanken CMS-7S, DPA4060, Sennheiser MKH60, Rode NT4, Sound Devices 702T, Sound Devices USB Pre-2, Roland R26

    Add to cart
  • Ice Frozen Play Track 809 sounds included $45 $23

    Frozen is a collection of ice impacts, scrapes, debris, slides and more taken during a miserably cold winter in the arctic tundra of Massachusetts. These recordings were meticulously recorded, edited, named, renamed, edited again, re recorded, then re-renamed (you get the point) to give you the best quality ice library you can get.

    The library roughly is broken into two sections, raw and processed. Raw is designed for sound designers to go wild with: stretch, distort, compress, and more to your hearts content. The processed section is for designers and content creators on the go. If you’re on a tight deadline, pulling some sounds that are already going to get you close to where you need to be is imperative. These processed versions play very nicely even when not designing ice.

    49 %
    OFF
    Ends 1580511599
    Add to cart
  • Sci-Fi Phantom Magic Play Track 545 sounds included, 31 minutes mins total $49 $37

    Now you can harness supernatural powers in sound design and bring peak levels of mesmerizing magic to your next project. Phantoms in the night, mischievous wizards, sorcerers conjuring black magic, supernatural creatures and telekinetic objects all come to life in fantastic 96k/24bit sound with Phantom Magic. The library delivers game trinkets, spells and sparkles, casts and conjures, potions and power-ups, shields and revives, lightning impacts, transitions, whooshes, and more.

    24 %
    OFF
    Add to cart
 
Explore the full, unique collection here

Latest sound effects libraries:
 
  • Environments Sci-fi World Swarm Play Track 141 sounds included, 120 mins total $39 $34

    The latest installment in the Epic Stock Media Sci-fi World Sound Effects Series has landed on planet earth. Sci-fi World – Swarm presents a meticulously designed ambience loop library inspired by an insect-like alien race and their quest for dominance in the galaxy. Sci-fi World – Swarm is a collection of over 2 hours of interior and exterior sci-fi background loops.

    With a selection of 141 designed sci-fi loops, you’ll be able to create new worlds effortlessly. Dramatic room tones, custom sci-fi interior and exterior scenes, ambient sounds like; alien cave, energy lab, transport hangar, termite mounds, and Queen’s chambers are all ready to mix, match, stack and layer for the perfect vibe in your production.

    Loops are approximately one minute in length and the ambience loop files include one or two minimal or alt mix versions. Also, sounds are pre-mixed and mastered to high volume so you can mix your tracks for optimal immersion and sonic dynamics without losing fidelity.

    Product details:

    • Sci-fi Ambience Loop Library
    • Includes a variety of locations, tones, and ambiences
    • 24 ambiences loops like alien cave, energy lab, hangar, sub bay & more
    • 49 minimal versions or alt mixes of full loops
    • 68 loop-able layer loops like Queens Chamber, Termite Mounds, Insect Engines & more!
    • All royalty free SFX

    Of course, it’s ready to use in any multi-media production. All of the recordings are royalty-free and RTU-OTB. Need more ambience loops? Be sure to check out Swarm sister sound libraries – Sci-fi World Colony and Sci-fi World Guardians Ambience Loop Libraries.

    13 %
    OFF
    Ends 1580511599
  • Environments Sci-fi World Guardians Play Track 141 sounds included, 120 mins total $39 $34

    Sci-fi World Guardian is a library geared towards multiplayer games, space, dystopias, utopias, fantasy, magical places, serene game moments, RPG, MMO, and sci-fi games all alike and showcases sounds like automated shipyard, electron flow, data mining, engines, mothership hums, conversions, moons of Venus, deserted area, bioengineering lab, desolate space, holy house, a variety of pulses, tech-based loops, winds, & more.

    Each loop is game ready, seamlessly loopable and around 1 minute in length. Each main ambience includes 1-2 alt mix versions + you get a variety of layers to accent your scene and games ambience. Having both full ambiences, alt mixes and layers allows you to truly orchestrate your game’s background sound how you want it. If the full loop has too much going on, then try using the minimal version without the sound you don’t like or by stacking a layer loop to boost the dynamic of the atmosphere.

    Product Details

    • Sci-fi Ambience Loop Library
    • Save time, energy and get quality game audio assets!
    • Includes a variety of locations, tones, and ambiences
    • 25 ambiences loops like an alien cave, energy lab, hangar, sub bay & more
    • 50 minimal versions or alt mixes of full loops
    • 66 loop-able layer loops like Queens Chamber, Termite Mounds, Insect Engines & more!
    • All royalty free
    • RTU-OTB (ready to use out of the box)

    13 %
    OFF
    Ends 1580511599
  • AUDIO LAYERING WIZARD


    SoundWeaver helps you design new sounds from existing audio material in less time.

    CREATE MORESKIP THE BUSYWORK

    USE CASES

    • Produce more assets and increase productivity on tight schedules
    • Set up your sound design session with ready-to-use sound combinations
    • Generate variations with ease instead of manually tweaking everything
    • Find new combinations, discover and create new flavors and variety within your library

    WHAT DOES SOUNDWEAVER DO?

    • SoundWeaver automates and randomizes certain parts of your sound design workflow.
    • SoundWeaver searches your sound library with the help of keywords or folder paths and picks matching sounds for your project.
    • Sounds are automatically sorted, grouped, layered, aligned and split into regions (if files contain multiple variations).
    • Now you can pitch, offset, gain, shuffle and randomize individual sounds, groups or the whole project. The possibilities are endless.
    • Take snapshots of your favorite combinations and settings. Create as many variants as you like and return to them later in the process.
    • Drag’n’drop the project into your DAW for further editing or export the final mix.
    • SoundWeaver can generate countless variations from your project during export via pitch, offset and take randomization.


    HOW SOUNDWEAVER HELPS YOUR WORKFLOW

    MORE VARIETY ON TIGHT SCHEDULES
    We all know the situation: A client has asked for 100 new sound assets, 10 variations each, delivered as soon as possible.
    Creating variations in particular requires a lot of meticulous pitching, shifting and switching out elements within your original design.
    With just a few commands, SoundWeaver will automate all of those time-consuming steps for you and generate as many suggestions as you like – so all that’s left for you to do is have a quick listen and keep the ones you like best.
    Focus on your creative process while SoundWeaver takes care of the rest.

    INSPIRATION THROUGH NEW COMBINATIONS
    Speaking of creative process: Once your library has grown beyond a certain point, there is only so much experimenting you can do manually. SoundWeaver’s powerful Randomize feature often generates combinations we’d never think of trying in the first place.
    This opens up a world of new possibilities and is a great way of starting a project.
    Already have an idea? Tell SoundWeaver to build on it and create different flavors.
    Starting empty-handed? Let SoundWeaver set up your session by putting all layers in place.
    Done, but missing that special something? Try out more unlikely sounds with just a few clicks.


    SOUNDWEAVER At A Glance

    KEY FEATURES

    • SoundWeaver automatically picks, slices, aligns and layers sounds
    • Search by keywords, folders or drag’n’drop
    • Pitch, offset, gain, shuffle and switch out individual sounds, groups or the whole project
    • Each of the previous parameters can be randomized.
    • Export: Drag’n’drop the project into your DAW
    • Export as: Individual layers, groups or mixdown
    • Export features: Generate variations using pitch, offset or random takes
    • Take snapshots and return to your favorite combinations, parameter settings and sounds at will

    TECH SPECS

    Format: Standalone Application for Windows & Mac
    Required Hard Disk Space: 30 MB
    Manual: PDF
    License Agreement: PDF
    Available As: Download

    REQUIREMENTS

    SOFTWARE
    SoundWeaver is a standalone application and works without any host audio software.

    SYSTEM
    Windows 7 (64-bit), 8 GB Ram, Intel® Core i5
    Mac OS X 10.9, 8 GB Ram, Intel® Core i5

    ILOK
    SoundWeaver requires a free iLok account

    Available licensing options:
    Machine License activation and USB Dongle (iLok 2 or higher)

    20 %
    OFF
    Ends 1581116399
  • City Life Buenos Aires Ambiences Play Track 71 sounds included, 200 mins total $39.99

    Buenos Aires Ambiences features 71 beautifully and professionally recorded ambient sounds of downtown Buenos Aires, Argentina, with their rich and unique Spanish dialect, a variety of perspectives, locations, and times of day, everything is categorized with metadata input via Basehead Ultra, and mastered in Protools HD.  We originally recorded over 80gb of data which translated to 42 hours and meticulously cut it down to 6.5gb/3 hours and 20 min of the best and most useful ambiences.

    Included is: City airs, botanical gardens, parks, markets, cemetery, city plazas and squares, nature reserve, busy and quiet streets, traffic, crowds, early morning bird chorus, evening airs, construction, airport, department stores, cafes, restaurants, library, church and cathedral, train station, public transit, museum, roomtones, rain.  And a variety of each, with different perspectives and amounts of walla and voices.

    Thank you and we hope you enjoy our recordings

    Buenos Aires Ambiences includes 3 hours of beautiful ambiences of downtown Buenos Aires, Argentina, with a massive variety of locations and times of day, this album will not dissapoint!

  • The Siemens Valero is a high-speed train that is an engineering marvel and a staple of modern high-grade national and transcontinental rail transport, with various versions zipping across the UK, the EU, Russia, and the far reaches of Asia including China. This is a train capable of 290 kilometres per hour (180 mph), it is the high-speed joiner of distant cities such as Moscow and Saint Petersburg. For our recording project, we captured it across a comprehensive range of its speeds. Sennheiser Ambeo microphones were used throughout.

    Recordings were made inside carriages, inside a compartment, down gangways, across the ever-dramatic space connecting railcar vestibules, and also less glorified but vital locations, e.g., the loo. All relevant background sounds are there, including door movements, passenger chatter, objects in motion, and the sounds of the restaurant car. For the characteristic sounds of a great ‘iron horse’, inside and out, this is it. Flysound… Putting the ‘track’ into soundtrack!

 
FOLLOW OR SUBSCRIBE FOR THE LATEST IN FANTASTIC SOUND:
 
                              
 
GET THE MUCH-LOVED A SOUND EFFECT NEWSLETTER:
 
The A Sound Effect newsletter gets you a wealth of exclusive stories and insights
+ free sounds with every issue:
 
Subscribe here for free SFX with every issue

Leave a Reply

Your email address will not be published. Required fields are marked *