Asbjoern Andersen


When it comes to trailer sound design, Bryan Jerden is an inspiring expert. Having been in the trailer and cinematic sound design industry for over 13 years – working on hundreds of projects – he knows what it takes to put together a great-sounding trailer. And in this exclusive talk, he shares some of his approaches, tools – and how trailer sound has evolved:
 

Hi Bryan, what’s your overall approach to trailer sound?

My approach is really from several angles at once:

First I realize that it is my job to make the film makers happy and to make a trailer that is exciting or captivating for the audience. You only have a short time to tell your story and draw them in so the vision needs to be clear. You can’t leave it up to the mixer to figure out, you have to lay it out so that it sings on its own.

That said I take the music and the story into very strong consideration. I try hard to compliment the music and express the sonic story as much as possible. Working with music is an art in itself that involves both pitch and rhythm but telling the story within that context can be very tricky… especially if you want it to be exciting. Clarity is key.
 

What makes for a great trailer soundscape?

Soundscapes can tell sorts and reveal concepts that music can’t because it is based on sounds that are grounded in life, unlike music. Music is great at expressing feeling and emotion on a subject level. but sound design is rooted in life experience. The sound of a train of in the distance, a jet fighter ripping by or even ring of a gunshot.

We all can relate to those ideas because we all have been collecting those sonic images our whole lives… through life, through cinema and in our dreams.

A great soundscape is one that pushes what is familiar into a new experience

I think what makes a great soundscape is one that pushes what is familiar into a new experience. One that makes you collect all of the sonic images that bring to life all the images.

 

What are your favorite tools for trailer sound creation?

Having great sound source is key and knowing what will and what will not work is very important. I am all about processing chains.
I have saved templates that specific processing chains I like to use for certain things, I have racks that I have saved in Soundminer and lately I have been doing a lot of that same thing with Patchwork. That is a great plug-in that allows you to stack processes from top to bottom and left to right with an overall dry/wet control. I use Waves TransX quite a lot.

I like the GRM stuff, Soundtoys, Melda and a host off odd ball processors. I am always looking out for different processes and tools for shaping sound. Lately I have been having lots of fun with Reaktor. The Twisted Tools stuff is great and Meltedsounds Whoosh is endless fun.
 


Popular on A Sound Effect right now - article continues below:

 

Latest releases:  
  • • In Pacific Northwest: Miniature, get a mini-nature collection of ambiences from the Hoh Rainforest, a temperate rainforest on the Olympic Peninsula in Olympic National Park. Hear Roosevelt Elk clack antlers and bugle as they fight for the chance to mate. Hear Pacific Wrens joyous chirps as they dance on rotten logs. Hear the massive sparseness of forests filled with 200-300 foot douglas fir and spruce. Hear haunting reverberations as ravens caw in groves of titans and the Hoh River’s soothing wash, the perfect sound to lull you off to peaceful dreams.
    • This library offers you a small collection of both quiet and active nature sounds from one of the wettest forests in North America. Some places on the Olympic Peninsula get over 200 inches of precipitation per year, and that abundance of moisture makes for a magical fern and moss filled ecosystem brimming with soothing ambiences.

    2% FOR THE ENVIRONMENT & CARBON NEUTRAL:
    • Two percent of the price of this library is donated to an environmental cause, as an “artist royalty” for the planet!
    • Carbon offset credits were purchased for the Pacific Northwest Series. Field Recording travel for these libraries was carbon neutral!

    KEY FEATURES:
    • Recorded near the One Square Inch of Silence
    • Featuring Roosevelt Elk
    • Hear two full grown Roosevelt Elk clacking antlers and bugling!
    • Distant elk trumpeting deep in the forest.
    • Varied ambiences from the Hoh Rainforest in Olympic National Park
    • Sparse ambiences with minimal wildlife
    • Active ambiences with twittering songbirds
    • One extended 35-minute quiet nature ambience
    • This library is a portrait of the Hoh Rainforest. The rainforest is in a long river valley, so the distant soothing wash of the Hoh River can be heard in all recordings.
    TEXT MARKERS:


    • Named markers are included in each file to help find interesting events in an otherwise uniform waveform!
    • Marker text included in the Soundminer description and BWAV description fields.

    FILE LIST & METADATA:
    • View in Browser or Download CSV
    • Flora (plants) and Fauna (animals) are described in these terms:
    • fauna sparse
    • fauna constant
    • flora sparse
    • flora constant
    • flora and fauna sparse
    • flora and fauna constant
    • Included wildlife: Roosevelt Elk, American Crow, Common Raven, Pacific Wren, Brown Creeper, Barred Owl, chipmunks, and various other distant murmuring songbirds
    BLOG POST:
    • Read the full story on the A Sound Effect Blog – Sounds from the Quietest Place in the Continental US 
    MORE INFO:
    • Read 30+ user reviews for Thomas Rex Beverly Audio
    • Read my Field Recording Mastering Rules and learn more about how these recordings were mastered.
    • Browse the Library Info Master List to compare specs on all my libraries.
    • Browse the Metadata Master List to search my entire catalog.
    • MD5 and SHA 256 Checksums are included for each zip file in my catalog. Use these hashes to check the integrity of your downloaded files. 
    GEAR USED:
    • Sennheiser MKH 8040 Matched Pair in ORTF
    • Sound Devices 702
    • Rycote ORTF Blimp
  • Water & Oceans Pacific Northwest: Storm Waves Play Track 35+ sounds included, 171 mins total $39

    • In Pacific Northwest: Storm Waves, get an expansive collection of storm waves from Rialto Beach, a driftwood filled shoreline of Olympic National Park. Hear massive 25 ft swells breaking and sea foam froth sloshing on rounded pebbles. Hear violent slurping as water is sucked out after each massive wave. Hear wave resonance tuned to perfection by driftwood logs a millennium old. Hear distant storm buoys droning their ominous warning and bats circling with ultrasonic clicks. Hear a coastline gradually eroded by Pacific waves. A place where massive spruce stumps are still rooted in the beach, desperately holding to the earth as the soil is stripped from their roots. Press a contact mic to one of those stumps and hear the heartbeat of the oceanThe vibrations from crashing waves move through rocks and roots to create stunning resonances in the wood!  I hope this library gives you a chance to hear the ocean in a way you haven’t heard it before. Enjoy listening to a large collection of storm waves from one of the most iconic beaches in North America.

    2% FOR THE ENVIRONMENT & CARBON NEUTRAL:
    • Two percent of the price of this library is donated to an environmental cause, as an “artist royalty” for the planet!
    • Carbon offset credits were purchased for the Pacific Northwest Series. Field Recording travel for these libraries was carbon neutral!

    KEY FEATURES:
    • Massive 25 ft swells
    • Rocky coastlines and pebble-filled beaches
    • Driftwood resonances
    • Contact microphones on dead spruce stumps rooted in the beach
    • Frothy impacts
    • Roaring bass
    • Storm buoys droning their ominous warning
    • A thirty-minute clip of the slowly approaching tide. This clip is broken into three, ten-minute clips with no fade ins/outs so it can be used in parts or as one long seamless clip!

    TEXT MARKERS:
    • Named markers are included in each file to help find interesting events in an otherwise uniform waveform!
    • Marker text included in the Soundminer description and BWAV description fields.
    FILE LIST:
    • File List: View in Browser or Download CSV 
    BLOG POST:
    • Read the full story on the A Sound Effect Blog – Sounds from the Quietest Place in the Continental US 
    MORE INFO:
    • Read 30+ user reviews for Thomas Rex Beverly Audio
    • Read my Field Recording Mastering Rules and learn more about how these recordings were mastered.
    • Browse the Library Info Master List to compare specs on all my libraries.
    • Browse the Metadata Master List to search my entire catalog.
    • MD5 and SHA 256 Checksums are included for each zip file in my catalog. Use these hashes to check the integrity of your downloaded files. 

    GEAR USED:
    • Sennheiser MKH 8040 Matched Pair in ORTF
    • Aquarian Audio H2a-XLR hydrophone (used as contact mic)
    • Sound Devices 702
    • Rycote ORTF Blimp
  • Whooshes Tiny Transitions 2 Play Track 320-670 sounds included From: $29.20 From: $21.90

    “Tiny Transitions 2” is the successor to the very popular Tiny Transitions sound effects library.

    If you already knew the first library you know what to expect: even more, even better and more versatile to bring instant sonic support for all kinds of small animations, motion graphics, pass-bys, menues, projectiles and more.

    Re-load your ammo belt with not-so-intrusive production elements that come in very handy for any Sound Designer, All-In-One Film Editor or Web-, App- and Game-Developers.

    All the small motion elements that you need in your everyday work for games, apps, commercial, films or general motion designs.

    You get 350 ready to use designed sounds+ a composite selection of 320 cleaned and edited source soundsthat were used to design the Tiny Transitions. These sounds are mostly different props that are scraping or sliding on different surfaces and also some vocalized whoosh attempts.

    If you don't need the extra source sounds you can grab the “Designed Sounds only” pack.

    All source sounds were recorded with Sonosax SX-R4+ with a Sennheiser MKH8050+MKH30 M/S rig, a Sound Devices MixPre-6 with a MK8060+ATE208 M/S rig and a Sony PCM-D100. All sounds come with embedded Metadata.

    Metadata embedded by “The Audioville – India”

    25 %
    OFF
    Ends 1531000800
  • Cars Subaru Crosstrek SUV Play Track 90+ sounds included, 35 mins total $99

    This sound effects library delivers the sounds of a 2017 Subaru Crosstrek SUV. Metadata is included, with over 35 minutes of recording time split into 90 ready to use wave files. There are onboard, external, and foley sounds, all in high quality 24 bit resolution, 96khz sample rate. This is the right library when you need stock sounds of a common Subaru vehicle.

    Onboard multi-track recordings are in 4 separate mono wave files. Drag & drop or import each of the files into your audio editing software, then align them for creative mixing. There are also stereo mix versions of the OnBoard recordings. The External recordings are in stereo wave files. The combined recorded driving time is more than 35 minutes long.

    Onboard Settings:
    Channel 1 = Engine, Channel 2 = Airintake, Channel 3 = Cab, Channel 4 = Exhaust

    External Settings:
    Stereo in Left and Right Channels

  • • In Pacific Northwest: Quiet Nature, get a peaceful collection of ambiences from the Hoh Rainforest, a temperate rainforest on the Olympic Peninsula in Olympic National Park. Hear the massive sparseness of one of the last pristine quiet places in the Continental US. Hear the natural cathedrals of sound created by Douglas fir and spruce. Hear wind gusts pluck autumn maple leaves and waft them to rest on forest floors. Hear massive halls of wet wood that envelop and transport you to a long-lost time when giant trees covered millions of acres of the Pacific Northwest.
    • This library offers you a large collection of quiet nature sounds from one of the wettest forests in North America. Some places on the Olympic Peninsula get over 200 inches of precipitation per year, and that abundance of moisture makes for a magical fern and moss filled ecosystem brimming with soothing ambiences.

    2% FOR THE ENVIRONMENT & CARBON NEUTRAL:
    • Two percent of the price of this library is donated to an environmental cause, as an “artist royalty” for the planet!
    • Carbon offset credits were purchased for the Pacific Northwest Series. Field Recording travel for these libraries was carbon neutral!

    KEY FEATURES:
    • Recorded near the One Square Inch of Silence
    • Sparse ambiences with minimal wildlife
    • Distant twittering songbirds high in the canopy
    • Mornings and afternoons in 300 ft forests
    • Eerie nights in old-growth titans
    • Barred Owl hoots
    • Sporadic drips and light soothing wind
    • One long unbroken natural soundscape. Thirty-five minute of natural silence!
    • This library is a portrait of the Hoh Rainforest. The rainforest is in a long river valley, so the distant soothing wash of the Hoh River can be heard in all recordings.
    TEXT MARKERS:

    • Named markers are included in each file to help find interesting events in an otherwise uniform waveform!
    • Marker text included in the Soundminer description and BWAV description fields.

    FILE LIST & METADATA:
    • View in Browser or Download CSV
    • Flora (plants) and Fauna (animals) are described in these terms:
    • fauna sparse
    • fauna constant
    • flora sparse
    • flora constant
    • flora and fauna sparse
    • flora and fauna constant
    • Included wildlife: Barred Owl, Pacific Wren, Hairy Woodpecker, Ruffed Grouse, Brown Creeper, Golden-crowned Kinglet, Varied Thrush, chipmunk, Douglas Squirrel, and ultrasonic insects. Overall, wildlife is very sparse during fall in the Hoh River valley.
    BLOG POST:
    • Read the full story on the A Sound Effect Blog – Sounds from the Quietest Place in the Continental US 
    MORE INFO:
    • Read 30+ user reviews for Thomas Rex Beverly Audio
    • Read my Field Recording Mastering Rules and learn more about how these recordings were mastered.
    • Browse the Library Info Master List to compare specs on all my libraries.
    • Browse the Metadata Master List to search my entire catalog.
    • MD5 and SHA 256 Checksums are included for each zip file in my catalog. Use these hashes to check the integrity of your downloaded files. 
    GEAR USED:
    • Sennheiser MKH 8040 Matched Pair in ORTF
    • Sound Devices 702
    • Rycote ORTF Blimp

Sound Effects Sale

The Sound Effects Summer Sale is now live!

Land huge savings on 100s of excellent sound effects libraries here

Need specific sound effects? Try a search below:
 

The past few years have seen a lot of sound designers creating their own libraries and releasing them independently of any publishers. What does this mean for sound designers such as yourself?

I am a big fan of Independent sound libraries because they make it easy to expand your possibilities at what is usually a very reasonable cost. Most of the independent libraries are recorded at a high quality and you know when go for something that for example Frank Bry has recorded that it is going to have all of the character you need it to. But there are a lot of great independent library makers out there and they deserve a lot of credit for making our lives a lot easier.
 

Have you considered making your own indie trailer SFX library?

Here is one I get asked quite a lot. The short answer is no. As I work on a trailer I am essentially coming up with a whole pallet of sounds that fit the style of the whole trailer campaign, from the first teaser until the featurettes. Some trailers campaigns have 15 different trailers to them and for each one there has to be a consistent style to them that makes a connection with the feature film. The reason why I have not considered an indie trailer sound library is because those sounds really belong to the life of the trailer.
Right now I am focused on making the best tracks I can.
 

What are the three most important things to get right when doing sound for trailers?

First you better get the music ironed out correctly. It amazes me sometimes how poorly the music editorial can be on some trailers. Second is the Dialogue.

Clean, understandable dialogue seems like a given but it is one of the hardest challenges in trailer audio.

Having clear, clean, understandable dialogue seems like a given but it is one of the hardest challenges in trailer audio.

Last is the sound design and sound effects editorial and how it relates to the music and dialogue. I think it is obvious but worth mentioning is that having a skilled mixer to make the trailer come together is vital. Their choices on what to play and not play ultimately shape the product into what it will be. My goal is to give them as little to think about as possible.
 

How has sound for trailers evolved during the time you’ve worked with it, and what trends do you see in trailer sound – and trailers in general?

Trailer sound has changed in dramatic ways. Trailers are now big business with composers, vendors, producers, editors and studio creatives all having a deep interest in how the get made. Trailers are all over the internet with websites dedicated to trailer content, websites dedicated to trailer news and trailer music companies being listened to like pop music on the radio.

I think if you went back 15 years or so you would find a very different trailer world. The industry has evolved but so have trailers. The visuals have gotten better, the audio and the audience for them has grown. I like artistically stylized trailers, what I don’t care for are commercials that are trailerized. I understand there is a market out there for that it is just not what I am personally in to.

So yeah I have been a part of it for a long time and I have seen a lot of changes. I hope that the industry continues to change for the better.
 

Thanks a lot to Bryan Jerden for his insights!

 

Please share this:


 


 
 
THE WORLD’S EASIEST WAY TO GET INDEPENDENT SOUND EFFECTS:
 
A Sound Effect gives you easy access to an absolutely huge sound effects catalog
from a myriad of independent sound creators, all covered by one license agreement
- a few highlights:
  • Animals & Creatures Animal Hyperrealism Vol I Play Track Over 1300 sounds included
    Rated 5.00 out of 5
    $170

    Animal Hyperrealism Vol I is a library containing sounds themed animal vocalisations, from real to designed creatures totaling more than 1300 individual sounds in 290 files.

    The sounds were partly recorded with animals trained for media production, partly recorded in zoos and wildlife centers. The asset list includes but is not limited to: african lions, bengal tigers, horses, donkeys, cows, exotic birds, owls, bobcats, pumas, dromedaries, wolves, dogs, geese, lemurs, gibbons and many more.

    All the content has been recorded at 192KHz with a Sanken CO100K plus a Sennheiser 8050 for center image and a couple of Sennheiser MKH8040 for stereo image. All files are delivered as stereo bounce of these for mics, though in some instances an additional couple of CO100K was added to the sides.

    The resulting ultrasonic spectrum is rich and allows for truly extreme manipulation of the content.

    Bonus: Two extra libraries included for free:
    This library also includes two additional releases from Mattia Cellotto - for free: Crunch Mode delivers 230 crunchy sounds made with a variety of vegetables, fresh bread, pizza crust and a selection of frozen goods. The Borax Experiment gets you 158 squishy, gory, slimy and gooey sounds.
  • Horror Asylum Play Track 504 sounds included $79 $49

    Scary horror sounds inspired by Hollywood Box office Hits – The Conjuring, The Exorcist and The Shining, we present to you the psychopath’s favorite: Asylum – Epic Stock Media’s hair-raising sound library of hollywood film scare tactics. Unchained access to some of the most cutting edge designed horror production sound effects in the world derived from stunning 192k 24bit recording sessions. Be the first to unleash our best sound library yet! Check the audio preview for spine chilling inspiration.

    38 %
    OFF
  • Animals & Creatures WINGS Play Track 1444+ sounds included
    Rated 5.00 out of 5
    From: $99

    We are extremely proud to present our first library, WINGS – a one-of-a-kind sound library.

    From tiny insects to small birds, from fairies to dragons, WINGS offers a creative palette with a diverse range of sounds to choose from.

    With over 1400 files (more than 4 GB for the 192 kHz version ) we’re confident you will find the perfect sound.

    When purchasing WINGS you get 2 packs, our Design category that includes 180 files and the Source category that offers more than 1200 sounds. Featuring the very best of our foley sessions.

    All single flaps have been careful edited, allowing for unique speed or rate adjustments.

    Pick your preferred version at the introductory prices below:

Explore the full, unique collection here
 
   
FOLLOW OR SUBSCRIBE FOR THE LATEST IN FANTASTIC SOUND:
 
                              
 
GET THE MUCH-LOVED A SOUND EFFECT NEWSLETTER:
 
The A Sound Effect newsletter gets you a wealth of exclusive stories and insights
+ free sounds with every issue:
 
Subscribe here for free SFX with every issue

Leave a Reply

Your email address will not be published. Required fields are marked *

HTML tags are not allowed.